Activity Level Indicator (A.L.I.)

Don’t only follow the money. The use of statistical analysis will allow club leadership the ability to make action plans with precise strategies toward minimizing annual attrition, thus enhancing retention and saving each dues line on the books.

There are a number of activities at your club that do not require spending. Simply running a ‘spending report’ does not give you the ability to see subtle changes and trends in your members’ activity. Our reports provide more than the very simple facts of who is spending and who is not. SPENDING IS NOT TRENDING

It is critical to understand the enormous financial impact and benefit to the club budget that occurs when a private club has the necessary tools to mitigate or lessen attrition through more proactive efforts and predictive strategies. VALUE OF LOWER ATTRITION

“The Activity Level Indicator and Membership Trends reports opened my eyes! To know each month how much our member’s engagement has gone up and down is truly a tool that should be in every Manager’s inbox.”

Marcus King, PGA, CCM, CEE General Manager Overlake Golf & Country Club

Activity Level Indicator (ALI)