Activity Level Indicator (A.L.I.)

Discover the secret to member retention. There is a strong and undeniable connection between engagement and value. It’s personal for each member. What is valuable to one member, may matter very little to another. And that’s the secret...

Understanding that member’s lives are unique and include many different activities; Each member, including you, allocates a different amount of time to different activities each day, each week and each month. The analysis and tracking of a member’s usage and activity levels should not be compared to other members, but as a comparative score against themselves. EACH MEMBER IS UNIQUE

All members are at-risk at all times. Some are more at-risk than others. Over time, members will become distracted and their activity can decrease. These subtle negative trends go unnoticed until it’s too late and puts a member at risk of resignation. Clubs need to analyze each member based on their own activity levels to identify their baseline and pinpoint differences in trends. ‘AT-RISK’ VS. ‘NON AT-RISK’

Attrition a problem? The loss of even a few members can cripple a club. This can make it necessary for you to decrease operating expenses, defer maintenance or cut back on staff, which can also lead to substantial dues increases (also known as the ‘downward spiral’). The Negative Trending report is the first thing to check when it comes to ‘at risk’ members. This report highlights the members who may be questioning their time, engagement and value of a membership at your club.