1953 The U K B G Guide to Drinks

Personality

Wmi!^ Two THINGS add up to make a successful cocktail bar— the personality of its white-coated high priest and the quality of the drinks he so suavely dispenses. Thus it is only natural that the most eminent members of the pro fession, men whose names and reputation have travelled to every civilised capital city,should be proud to compete in the annual Jamaica Rum Cocktail Competition run by the U.K.E.G. For Jamaica Rum,too, has personality— and versatility as well. Jamaica Rum is the perfect, base for every sort and kind of cocktail. Jamaica Rum is ... but why teach our grandmother to suck eggs? Or a member of the U.K.E.G. to shake a cocktail?

It's wonderful

what JAMAICA RUM will do