2015 Informs Annual Meeting

TB10

INFORMS Philadelphia – 2015

TB08 08-Room 308, Marriott Sharing Economy and Peer-to-Peer Marketplaces Cluster: Business Model Innovation Invited Session Chair: Jose Guajardo, University of California Berkeley, 545 Student Services Bldg #1900, Berkeley, CA, 94720-1900, United States of America, jguajardo@berkeley.edu 1 - The Efficacy of Incentives in Scaling up Marketplaces Ashish Kabra, INSEAD, Boulevard de Constance, Fontainebleau, France, ashish.kabra@insead.edu, Elena Belavina, Karan Girotra Achieving scale is key to the efficacy, survival and eventual domination of marketplaces. Marketplace operators often run aggressive promotions and incentive schemes to attract new users or increase the usage of existing users. Using detailed transaction and location data from a leading transportation marketplace, we estimate and compare the the short-term and long-term effects of incentives given to the “buyer” side and “seller” side of the marketplace. 2 - Business Models in the Sharing Economy: Manufacturing Durables in Presence of Peer-to-peer Markets Zhe Zhang, PhD Student, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, zhezhang@cmu.edu, Jose Guajardo, Vibhanshu Abhishek We investigate the interaction between a manufacturer of durable goods and a peer-to-peer marketplace where consumers trade the temporary use of the durable good as a service. We analyze market outcomes under alternative business models and market structures. 3 - Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-peer Internet Platforms Chiara Farronato, Harvard Business School, Soldiers Field, Boston, United States of America, chiarafarronato@gmail.com, Zoe Cullen We study a central problem for peer-to-peer markets: how to create matches when demand and supply are highly variable. We develop a model of a matching market for services, and estimate it using data from TaskRabbit. We find that supply is highly elastic and estimate average gains from each trade to be $37. Because of the matching frictions, the ex-ante gains are more modest, but are maximized by the elastic supply. Finally, we explore heterogeneity of platform success across cities. 4 - First Ranked First to Serve: Strategic Agents in a Service Contest We develop a model of a virtual call center that pays its agents on-demand, by committing to a (relative) performance agent ranking prioritization scheme. We show that the optimal design of such a “service contest” is often coarse. Discarding available information about agents’ relative performance, or deploying coarser priority classes can paradoxically create higher incentives for agents to voluntarily participate and provide better service. TB09 09-Room 309, Marriott Ecosystem Analytics & Visualization Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Rahul Basole, Associate Professor, Georgia Institute of Technology, 85 Fifth Street NW, Atlanta, GA, 30332, United States of America, basole@gatech.edu 1 - Integrated Analytics Framework for Business Ecosystem Dynamics Hyunwoo Park, Georgia Institute of Technology, 85 5th St. NW Rm 339, Atlanta, GA, 30309, United States of America, hwpark@gatech.edu, Rahul Basole We propose a computational framework and interactive prototype for specifying and analyzing business ecosystem dynamics. Our research fuses simulation with data/process mining and information visualization techniques, enabling decision makers to specify micro-behavior of firms, generate and test hypotheses, gain insights, and communicate results effectively. We illustrate our approach using real-world examples based on a unique curated dataset from multiple sources. Konstantinos Stouras, PhD Candidate, INSEAD, Bd. de Constance, Fontainebleau, 77305, France, Konstantinos.STOURAS@insead.edu, Karan Girotra, Serguei Netessine

2 - Network Visualization Analysis of Main Paths and Directions of Firm Innovation Jianxi Luo, Assistant Professor, Singapore University of Technology and Design, 8 Somapah Rd, Singapore, 487372, Singapore, luo@sutd.edu.sg, Bowen Yan We present a method to represent the technology space as a network of patent technology classes, and then overlay the network map to visualise firms’ technology capability positions and main paths of diversification over time. Based on a few case studies, we show this method can reveal the differences in innovation behaviours and strategies of different firms and aid in the assessment of the firm’s past and existing capability positions and the exploration of future innovation directions. 3 - Quantifying the Ecosystem of Digital Platform Companies The rise of digital platforms is transforming industries and economies. Using an integrated dataset (Crunchbase and Capital IQ), we quantify, compare, and visualize the structure of 1,000+ platform companies. We discuss theoretical and managerial implications. 4 - Visualizing the Start-Up Genome Raul Chao, ChaoR@darden.virginia.edu, Rahul Basole Our study uses novel visual analytic techniques to analyze start-up activities. Specifically, drawing on an analogy from genetics, we aim to visualize what we refer to as the “Start-Up Genome” – a unique sequence of activities that defines and differentiates one start-up from another. 5 - Data-driven Visualizations of Market Differentiation in Emerging Sectors Martha Russell, Executive Director, mediaX at Stanford University, 210 Panama Street, Cordura Hall, Rahul Basole, Associate Professor, Georgia Institute of Technology, 85 Fifth Street NW, Atlanta, GA, 30332, United States of America, basole@gatech.edu, Peter Evans

Stanford, CA, 94305-4115, United States of America, martha.russell@stanford.edu, Jukka Huhtamäki, Neil Rubens, Kaisa Still

Using keywords from a dataset built from online promotional information, we visualize the character and strength of startups’ market objectives in emerging sectors.

TB10 10-Room 310, Marriott Frontiers in IS Research

Sponsor: E-Business Sponsored Session

Chair: Min-Seok Pang, Assistant Professor, Temple University, 1810 N 13th St, Speakman 201e, Philadelphia, PA, 19122, United States of America, minspang@temple.edu 1 - Fundraising Patterns and Entrepreneurial Performance in Crowdfunding Platforms Eun Ju Jung, George Mason University, Enterprise Hall, 4400 University Drive, School of Business, Fairfax, VA, 22030, United States of America, jej978@gmail.com, Vallabh Sambamurthy, Anjana Susarla Crowdfunding provides entrepreneurs with new opportunities for funding and ultimately fosters entrepreneurship and new firm creation. However, there is a dearth of research on entrepreneurial performance after fundraising success. In this paper, we examine how the dynamics in fundraising processes are related to entrepreneurial performance.This study will contribute to crowdfunding and entrepreneurship literature and offer practical implications. 2 - It Security Effectiveness: Influence of Breach Type and Public Attention John D’arcy, University of Delaware, 207A Purnell Hall, Newark, DE, 19716, United States of America, jdarcy@udel.edu, Asli Basoglu This study explores factors that bias auditor judgments of companies’ information security effectiveness. We developed a dataset consisting of security breaches against publicly traded companies, public attention attributed to these breaches–in the form of abnormal Google search volume, and auditor evaluations of these companies’ IT internal controls. Our results suggest that breach source and abnormal public attention both contribute to biased evaluations of information security effectiveness.

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