2015 Informs Annual Meeting

WE78

INFORMS Philadelphia – 2015

WE78 78-Room 301, CC New Product Development Contributed Session Chair: Semco Jahanbin, University of Bath, School of Management, Claverton Down, Bath, ba27ay, United Kingdom, Semco.jahanbin@gmail.com 1 - Continuous Development of Multiple Game Series in a Video Game Company Hossein Jahandideh, PhD Student, UCLA Anderson School of Management, 3759 Vinton Ave APT 2, Los Angeles, CA, 90034, United States of America, hossein.jahandideh.1@anderson.ucla.edu We often see that video game companies produce a number of game series and focus mainly on developing sequels in the existing series rather than introducing new series. We propose a restless bandit dynamic programming model to manage the development of sequels in a video game company with limited resources. 2 - Improving the Front End Innovation – Systems Engineering Approach Hesham Maghrabie, Graduate Student, Concordia University, 30 rue Berlioz, Verdun, H3E1L3, Canada, hesham.maghrabie@gmail.com, Andrea Schiffauerova, Yvan Beauregard The aim of this research is to achieve a sustainable innovation performance through establishing a framework for the early stage activities within the innovation process (i.e. “Front End Innovation” or “Fuzzy Front End”). The framework should support the choice of knowledge sourcing strategy (e.g. exploration, exploitation, or hybrid) by adopting a dynamic multi-dimensional perspective. Uninversity, E232, College of Business and Economics, Doha, 2713, Qatar, fzahra@qu.edu.qa, Egide Karuranga, Diane Poulin Managing collaboration with multiple stakeholders is a significant challenge for companies today. In this empirical study, the question is: How can an organization manage collaboration with multiple stakeholders in the new product design process? We first reviewed the literature to come up with a series of research propositions. We then conducted 15 semi-structured interviews with managers whose companies engage in 2nd and 3rd -stage wood processing in Quebec. 4 - How Change in Consumer Preferences Can Influence New Product Sales Forecasting Methods Semco Jahanbin, University of Bath, School of Management, Claverton Down, Bath, ba27ay, United Kingdom, Semco.jahanbin@gmail.com, Joao Quariguasi Frota Net, Paul Goodwin, Sheik Meeran Customer preferences are not stable, especially where a consumer needs to make a complex or unfamiliar decision. This is, to some extent connected with the theory of bounded rationality, which asserts that decision-makers have a limited capability to process information. In this research, the instability of consumer preferences and its influence on choice based conjoint analysis as a new product sales forecasting method are examined. 3 - Collaboration Strategies to Design New Products Fatima Zahra Barrane, Postdoctoral Researcher, Qatar

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