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New Label Launch and POS Celebrate the launch of the first major label change in 15 years! F AT bastard now boasts a cheeky, new label that draws inspiration from the iconic French Topiary. Newly branded POS will be available for year-round support! Launch Date: Ongoing

Branded Stemless Glassware F AT bastard branded stemless wine glasses to support the new label launch! Launch Date: Ongoing

Breast Cancer Awareness Program Breast Cancer Awareness is F AT bastard’s biggest promotion of the year! For every bottle of F AT bastard sold during the months of September and October, we will donate .25¢ to breast cancer charities (up to $40,000) . This is our 12th consecutive year and thus far we have donated over $700K to this worthy cause! Launch Date: September 1

New Red Blend Launch and Malbec Refresh Presenting a fresh new look for High Note Malbec and a new Red Blend. Supporting elements to include updated of point of sale. Launch Date: Q3 2014