BIC_REGISTRATION_DOCUMENT_2017
GROUP PRESENTATION Business presentation
1.3. Business presentation
Stationery The worldwide stationery market is estimated at 16.3 billion euros in 2016. The market is fragmented with a large number of frequently local players. Only three players (BIC, Newell Rubbermaid and Pilot) have managed to win more than 5% of the global stationery market.
BREAKDOWN OF GLOBAL STATIONERY MARKET (1) By geographical area
By product segment
Others 9%
Correction & Accessories 9%
20% Europe
India 3%
44% Pens
Coloring 14%
China 15%
Of which : 24% Ball pens
21%
18% Marking & Felt Pens
NorthAmerica
Asia 21%
15% Pencils and mechanical pencils
11%
Latin America
Since the launch of the BIC® cristal® pen in 1950, BIC has continuously diversified its product range. Our global stationery portfolio, which includes writing, marking, correction, coloring and drawing instruments, is divided into more than 15 product sub-segments (ball pens, rollers, fountain pens, mechanical pencils, markers, correction products, etc.).
BIC ® STATIONERY MARKET SHARES IN VALUE BIC is No. 2 worldwide with 8.0% (1) of global market share.
No. 1 with 17.9% (a)
Western Europe
No. 1 with 25.7% (b)
Brazil
No. 2 with 14.1% (c)
U.S.
No. 1 with 22.5% (d)
India
No. 1 with 40.2% (e)
South Africa
Source: GFK EU7 MAT Dec. 2017. (a) Source: Home panel + Scan Track Nov. 2017. (b) Source: NPD/IRI Dec. 2017. (c) Source: Market Pulse Dec. 2017 Value Share in Total Stationery (d) (Pens/Pencils/Marking). Source: Nielsen Nov. 2017. (e)
Euromonitor Writing Instrument 2016 in retail value excl. pen & pencil refills. (1)
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BIC GROUP - 2017 REGISTRATION DOCUMENT
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