BIC_REGISTRATION_DOCUMENT_2017
GROUP PRESENTATION Business presentation
Lighters The worldwide lighter market is estimated at 13.2 billion units (5.0 billion euros in value terms (1) and can be broken down as follows:
BREAKDOWN OF GLOBAL LIGHTER MARKET IN 2016 (BIC estimates) Units
Value in euros
World excluding Asia 32%
Asia 68%
World excluding Asia 57%
Asia 43%
23% Flint
33% Electronic
48% Electronic
45% Flint
9% Electronic
10% Flint
20% Flint
12% Electronic
BIC is No. 1 worldwide in branded lighters. In 2016, BIC’s global market share (excluding Asia) was approximately 50% in value terms. BIC is No. 1 in North America and in Latin America.
BIC ® LIGHTER MARKET SHARE IN VALUE IN 2016 (EXCLUDING ASIA) (Estimates/In value)
>70%
>65%
~50%
<35%
World
Europe
North America
Latin America
BIC estimates in 2016. (1)
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BIC GROUP - 2017 REGISTRATION DOCUMENT
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