PEILCC Annual Report 2020

Message from the CEO

Mr. Quentin Bevan, Chairman PEI Liquor Control Commission 3 Garfield Street Charlottetown, PE C1A 6A4

Dear Mr. Bevan:

It is my pleasure to report that fiscal 2019-2020 represented the 24 TH consecutive year of record sales and returns by the PEI Liquor Control Commission ( PEILCC) to Government. Sales increased by more than $4.1 million to over $121.2 million. Returns to the Province increased by $1.1 million to $43.7 million which helps fund important public services and programs in health care, education and infrastructure. I wish to thank all staff for their valuable contributions as well as the support of our customers and suppliers which enabled the Commission to have another successful year.

The PEILCC not unlike other retailers across the Province was affected by the COVID-19 pandemic which is sweeping the world and in mid-March our 17 Corporate retail outlets were temporarily closed with three subsequently being opened prior to month’s end. Committed to Public Health directives so as to ensure the well-being of staff and customers, the Oak Tree (Charlottetown), Granville Street (Summerside) and Montague stores reopened with a number of health and safety measures implemented. In addition on the regulatory side of our responsibilities, temporary amendments to the Liquor Control Act Regulations were approved by Government to assist the private sector by permitting the Agency stores as well as Island micro-breweries, wineries and distilleries to do home deliveries of unopened liquor. Clearly the Strategic Plan set out by the Board has served the Commission well as we continue to invest in staff, stores, efficiencies and technologies. Resulting from these important investments, sales and profitability continues to set record levels. Under scoring all of these accomplishments is the Commission’s ongoing commitment to excellence in customer service which remains our primary focus. While the coming year may have new challenges to address in these unprecedented times I am confident in the resolve of the Commission to have another successful year in 2020-21. Lastly, I would like to extend my sincere appreciation to the Board of Commissioners for their ongoing guidance and leadership and as well acknowledge the dedication and professionalism of the Executive Management Team. The Commission will continue to move forward in several areas including: increasing the availability of local and organic products, encouraging the utilization of our user-friendly website, working with suppliers to ensure top quality products are available at the best possible price, and modernization of the Liquor Control Act and Regulations while optimizing profitability.

Yours truly,

James C. MacLeod Acting Chief Executive Officer

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PEILCC 2019-2020 Annual Report