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The Shooting USA Hour - lt's Different Shooting USA is the evolved result of 25 years of continuous rearms industry-focused Broadcast Journalism. The elements in each show, the production schedule, and the airtime footprint, all combine to consistently deliver the highest audience viewer- ship for sponsors and show partners. Shooting USA episodes are produced year-round and debuted at the average rate oftwo new shows per month on the network. New episodes are mixed with rst and second re-run airings of prior shows in the schedule" The unusual scheduling keeps the audience engaged and entertained year-round and never able to say, "l don't need to watch, they're in re-runs." SHOOTING USA - There is no "Season" of Show Production:

More timely sports coverage and product updates:

The production schedule allows coverage of national title com- petitions and new product releases to come to air faster than traditional TV production, in many cases quicker than print publications can publish industry news.

The Magazine Show Format:

Every Shooting USA Hour presents multiple subject coverage. Each contains highly produced reports from di erent shooting sports disciplines, on rearms history, professionalshooter instruction, and new product demonstrations. The format of reporting on multiple subjects in each show is based on what we'velearnedabouttheaudience: They'reall interested in rearms, but each member of the audience has a particular interest, so a muzzle-loading enthusiast will not sit through an hour of IDPA or 3-Gun coverage. However, they will continue viewing when we let them know something is coming they are likely to be inter- ested in.

PRINT VS. TV

Comparing Print and Television Advertising T here is value in print advertising, but how do you compare the costs between print and Television? The answer is the media buyer’s tool - comparing CPM – Cost Per Thousand Impressions. CPM is the cost of an ad or TV spot, divided by the number of thousands of viewers, or readers who will see it. Example: American Ri eman With an audited monthly circulation of 2.3-million readers, AR is the gun magazine with the largest reach to rearms bu s. (More than four times the circulation of Guns & Ammo.) American Ri eman is respected by the NRA members who receive it, so editorial can be persuasive. But you will pay to reach those NRA members:

The 12 time contract rate for a full page in American Ri eman:

Four Color: $62,660*

CPM - $28.00

CPM is the cost to reach 1,000 readers: 2,300 thousands = 2.3 million readers.

Comparison: Shooting USA TV With Rentrak reporting viewership of 300,000 each week for the Shooting USA Hour, and with product commercials aired 12 times each month, the impressions are signi cantly higher and the CPM is signi - cantly lower:

Monthly Rate for One :30 second spot in all airings: $16,900*

Views per month = 1 spot x 300,000 x 4 weeks = 1,200,000 (1,200 thousands)

Cost Per Thousand (CPM) Views = $14.08

Buying a half-page in American Ri eman? Compare that CPM to Shooting USA:

American Ri eman, half page color: $35,110* CPM = $15.26

Print Ad Rates from NRA Publications. Circulation audited by AAC. Viewership estimates by Rentrak Research.

* 12 Time Rates / 12 Month Rates

TV's a More E ective Ad MediumThanWeb

NEWYORK A new research report designed to as sess viewer engagement as it relates to various media platforms suggests that television presents a more e ective commercial environment than the Internet or mobile devices. A joint initiative of the Cable & Telecommunications Association for Marketing and the research rm NeuroFocus, the study found that TV earns high marks for emotional engagement, commercial recall and intent to purchase. Small-screen media is less immersive; as such, viewers tend to nd that advertising on mobile and Internet plat- forms is not nearly as engaging as it is on TV. “Emotional response appears to be tied to the way people use the di erent media plat- forms,” said Clay Collier, CTAMVP of research. “TV is particularly good at striking an emotional chord and conveying a sense of novelty. If you want to draw someone in and create an immersive environment, TV is a better t. On the smaller screens, certain emotional triggers -- facial expressions, for example -- are somewhat undermined.” As part of the study, NeuroFocus measured galvanic skin response, EEG activity, heart rate and eye movements, mapping a somatic pro le of each panelist as they watched a pair of test ads. One was a promo for a fast-paced cable drama, while the other was a heartwarming retail spot. Both spots ran in a standard sit-com environment. Of singular interest is how each platform performed as a “closer.”According to CTAM member and former Lifetime research guru Tim Brooks, TV was particularly e ective at prompting a sale. Not so for Internet ads, which appear to require repeated exposure before eliciting a consumer response. “On the emotional engagement scale, the Internet came in last by a fairly wide margin,” Brooks said. “It stands to reason that people who are less emotionally invested in your spot may be less likely to buy your product.”

IT’S DIFFERENT

H istory's Guns prevents Tune Outs:

Every Shooting USA show is programmed to present a segment on the development of an historic and signi cant rearm that airs across the half-hour mark in the hour show. Audience feed-back con rms every rearm enthusiast is entertained and captivated by the history reports, produced with archive video footage, and utilizing author and collector, Garry James, as historian.

The placement in the hour production, across the half-hour break, holds the audience past the time they might think about sur ng to see what else is being presented on another network.

Year-Round Network Presentation:

Early in the production of the rst series, Americon Shooter, the presentation was traditional - 13 episodes appearing for 26 weeks, then dropping o the network for 6 months, before returning for the next season. Audience feed-back then indicated it took up to 8 weeks of airing the next season of shows beforethema- jorityofthefansrealizedtheshowwasbackontheair. We found we had to rebuild the audience each year to deliver value to show sponsors.

The solution was to buy year-round airtime, to always be available, presenting news and reviews; to hold a reliable audience, tuning-in or recording the shows every Wednesday evening.

Outdoor Channel has understood the strategy, locking Shooting USA into an unchanging 9:00 ET Prime Time slot for years, with a second Prime Time airing Wednesdays for Moun- tain andWestern time zones. The network describes the series as the "Anchor Show of Wednesday's Prime Time", and debuts their network owned seasonal series immediately before and after Shooting USA to reach our audience.

WORLD-WIDE AUDIENCE

A World-Wide Audience through Multiple Channels of Distribution Traditional TV Distribution via Cable Television

Shooting USA is seen weekly on Outdoor Channel in an environment of programming for Shooting, Hunting and Outdoor Enthusiasts. The series is now appointment viewing, with 3 prime airings per week, year round. The Hour Block - Shooting USA presents an hour each week to air more New Product Segments, Pro Tips teaching series, Industry Insider reports, and how-to segments featuring Sponsor Products and Services. Standard editorial programming includes multiple subjects, in magazine format environment, to appeal to all segments of the largest and most diverse rearms enthusiast audience. With Broadband Internet penetration now approaching 80 percent of users, Shooting USA is o ering free streaming Video-on-Demand internet viewing of how-to segments, Pro Tips teaching series, and prior seasons of shows. An international audience of gun bu s and sportsmen is now seeing the shows at a time of their choos- ing. Tier One Media also streams Pro Tips series, product demonstration, and testing segments, on dedicated players produced for show series sponsors and linked from sponsor websites. Internet Distribution - World-Wide Broadband Video Streaming

DVD Copies of Shows by Mail Order The highest quality of video resolution and sound delivery of the series is by DVD distribution. Copies of the shows are o ered at $9.95 including shipping for the US and Canada. Sponsor Commercials are in the DVDs.

Gun Shops, nation-wide, collect and play the show DVDs to draw, entertain, and sell products to their customers.

Almost All Viewing in U.S. by People 18 and Older Is Still Done on the TV Screen — Nielsen Crunches the Numbers May 26, 2017 A new analysis by The Nielsen Company may surprise people who think video consumption is rapidly shifting to mobile devices and computers. Nielsen’s examination of data in its Comparable Metrics Report for the fourth quarter of 2016 determined that more than 92% of all viewing by U.S. adults — age 18 and up — takes place on the TV screen. The total share of gross minutes spent viewing directly on a television set was 82.1%, with another 10.3% allotted to TV-connected devices – DVR & DVD Players. Combining those gures, the total share for TV screens was 92.4%. In contrast, the so-called “digital revolution” appears to have barely gotten o the ground. The analysis found that 5.1% of viewing took place on computers, with another 1.8% on smartphones and just 0.7% on tablets. Peter Katsingris, senior VP of Audience Insights for Nielsen, commented: “What we found was that contrary to the popular narrative that smaller screens were taking away time from the TV glass, when we looked deeper we found that overall time spent viewing on the TV had the most minutes among every age or ethnic demographic looked at. In some cases the share of viewing was as much as 97%.” Young BoomersWatch 9.5 Hours of Video per Day; TV Still on Top By Jon Lafayette Live viewing on television still is the dominant form of video consumption in the United States. A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Niel- sen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the Web, and mobile; is on traditional TVs. Even among adults 18 to 24, 98% of video is seen on televisions. The gures con rm numbers generated by other forms of measurement by Nielsen. Live TV was the top way video was consumed, followed by DVDs, with digital video recorders third. Younger baby boomers in the 45- to 54-year-old age group average the most daily screen time, a little more than 9 ½ hours. Other age groups average about 8½ hours. The study found that TV users were exposed to 72 minutes per day of TV ads and promos, which dispels the belief that people are nding ways to avoid commercial message. The $3.5 million study was designed to take a look at how consumers use media. In some cases it reinforces other research. In other cases it “raises questions about the conventional wisdom” and dispels some media myths, said Susan Whiting, CEO of the Nielsen Co. Ball State did the survey by observing how 400 people used media, wherever they went, whatever they did, over the course of a full day. The observers logged what the subjects of the study were doing in 10-second increments. The technique yielded very di erent results than are usually obtained when subjects are asked about their own media habits. “Serious caution needs to be applied in interpreting self-report data for media use,” the report said. “TV was substantially under reported, while online video and mobile video were over reported.”

LEGEND OF THE OUDOORS

Scoutten Named Legend of the Outdoors

Nashville, TN - The Board of Directors of Garry Mason’s Legends of the Outdoors Hall of Fame has selected Jim Scoutten for induction as a 2018 Legend in the 25th year of his Shooting Sports broadcast- ing career. “Jim Scoutten has been reporting the stories of the shooting indus- try and the competitive shooting disciplines since 1993”, said Garry Mason, founder of the Outdoor Legends Hall of Fame. “In 25 years of broadcasting on four national networks, he’s done more to popularize the shooting sports than any other individual or organi- zation, reaching multiple generations with the invitation to bring out your guns and enjoy some competition.” Scoutten said, “That’s always been the message in every show. Doesn’t this look like fun? Don’t these people seem like folks you’d enjoy shooting with? Now, here’s how to get involved.”

Scoutten says he’s seen the shooting sports grow to gain national recognition over the past 25 years. “When we started, the top shooters showed up for a match in jeans and a plaid shirt. Now their sponsors recognize the national exposure we bring to competition and the shooters are as logoed-up in their uniforms as NASCAR drivers. And the top shooters have become celebrities to our audience.” Scoutten points out some have broken out to host their own television shows. Scoutten’s Shooting USA hour show airs weekly on Outdoor Channel on a year-round schedule, presenting a wide range of shooting disciplines; from run-and-gun handgun competition, to trap and sporting clays, to precision long range ri e competition, Cowboy Action Shooting, Fast-Draw,

and Muzzleloading. Shooting USA also presents segments on new products, with insider reports on the development and produc- tion of rearms, Pro Tips to help the audience improve their own technique and scores at the range, and History’s Guns reports on the development of rearms and their place in our History. Much of the competition coverage is now produced and reported by eldest son, John Scoutten, who’s been working on the shows since the beginning in 1993. Scoutten says “John started as a photographer assistant while he was still in high school. He’s now become the second generation broadcast journalist, ling his reports from across the country and, in 25 years, working toward his own Legend status.”

“It’s truly an honor to be named a Legend, joining the past honorees who have appeared in our shows; Wade Bourne, Tom Knapp, and Byron Ferguson, among others,” Scoutten said. The formal induction ceremony for Garry Mason’s Legends of the Outdoors Hall of Fame will be held Saturday, August 25th in Nashville.

SHOOTING USA

Network Sponsors do not Compete with Shooting USA Sponsors:

Outdoor Channel utilizes the reliable audience of Shooting USA to ensure strong viewership of commercial spots for major national advertisers. However, by contract, Tier One Media controls the appearance of all rearms, ammunition, and reloading products commercials appearing in the Shooting USA Hour. Endemic Show Sponsors will not see their commercials airing next to a spot from a competitor in the market.

Sponsors Earn Editorial:

Shooting USA delivers editorial coverage proportional to each Sponsor's commitment to the series. Lesser sponsors receive "show and tell" new product descriptions and demonstrations. Major Sponsors of the series are invited to suggest subjects for editorial coverage, ranging from factory stories - how do they make that new product? - to competition coverage of the Pro Shooters being

sponsored by the company. Tier One Media will accept NDA commitments to be able to prepare editorial for release with the announcement of a signi cant new product, With year-round produc- tion, we can time the story to exactly match the new product announcement, whether at NASGW, SHOT, or the NRA Annual Meeting.

Pro Tips Series - The Best Return on your Pro Shooter lnvestment:

They're your Professionals because they have won enough titles in competition that you want them using and representing your brand. Now it's time to show them o millions of TV impressions in a Pro Tips Series on Shooting USA. Pro Tips are a package of six heavily branded, 3:00 minute teaching segments, directly hosted by your pro Shooter(s). Each of the six is produced with a signi cant viewer "take-away", to improve their competition skills, their CCW carry choices and technique, or other subjects important to the sponsor. A maximum of three Pro Tips series can be accommodated in each year's production of 18 shows. Each of the 3:00 Pro Tips will appear a minimum of 9 times on the network before being retired out of the schedule.

SHOOTING USA TEL

Shooting USA Television Advertising - One Hour Block Two Prime Time Airings Wednesdays Four Airtimes per Week PARTICIPATING TV SHOW SPONSOR: • In each one hour block airing of Shooting USA, a sponsor billboard featuring sponsor's logo and if applicable, tag line, will be prominently displayed with the announcer reading: "brought to you by This billboard appears in all forms of distribution in each of the 16 original episodes of the series and all re-runs. Total Product/- sponsor Billboard : 208 . • This package also includes sponsor editorial as the primary subject of one Episode of Shoot- ing USA. • New Product Reviews as applicable are also available during the course of the season. • Inclusion on the Shooting USA website with "click through banners on the home page. • Social Media Promotion and Support. • All relevant in show video content and photographs available to Sponsor for use at conven- tions, other marketing and promotion campaigns, and display on its websites.

$9,250 per month - 12-month agreement - billed monthly

FRACTIONAL PARTICIPATING TV SHOW SPONSOR • 50% of the bene ts of the Full Participating sponsor as listed above -104 Billboards

$5,000 per month -12 -month agreement- billed monthly

PARTICIPATING TV SHOW SPONSOR WITH IN-SHOW TELEVISION COMMERCIALS • O ered only as an add on to either a full or fractional Participating TV Show Sponsor • Minimum commitment of 104 airings over 26 weeks • Package includes additional editorial content • All packages billed monthly

$12,000 per month: Two spots in each airing, 52 weeks, 416 spots $6,000 per month: One spot in each airing, 52 weeks, 208 spots $3,000 per month : One spot in each show, 26 weeks, 104 spots

IT’S DIFFERENT

The branded network airtime for a Pro p series is best understood when expressed in the number of :30 second Commerciai Spots required to equal the branded airtime - 324 Spots, or a value of $390,000 at current network rates. Pro Tips are o ered as a stand-alone option at a fraction of that cost.

The Summary:

Shooting USA consistently gathers the highest audience ratings, on the largest rearms friendly network, currently reaching 44 million US Households in High De nition. The series occupies four times Ihe airtim-e of any other Outdoor Category show and is programmed to engage and hold rearms enthusiasts, in uencers, and consumers in the prime buying demo - Men 35 to 65 years old - with a signi cant audience component of active duty LE personnel. While the costs of participation are signi cant, the bene ts of Sponsorship are signi cantly greater than for any other outdoor medium, with a CPM o ered at a fraction of the costs of major publications. ln Outdoor Television, there is simply no one else consistently covering and reporting on the diverse disciplines of the Shooting Sports and the signi cant new product news from the Firearms lndustry,

VISION ADVERTISING PARTICIPATING TV SHOW SPONSOR WITH IN-SHOW TELEVISION COMMERCIALS • O ered only as an add on to either a full or fractional Participating TV Show Sponsor • Minimum commitment of 104 airings over 26 weeks • Package includes additional editorial content • All packages billed monthly $12,000 per month: Two spots in each airing, 52 weeks, 416 spots $6,000 per month: One spot in each airing, 52 weeks, 208 spots $3,000 per month : One spot in each show, 26 weeks, 104 spots PRO TIPS TEACHING SERIES-AVAILABLE TO ONLY 3 SPONSORS EACH YEAR • Sponsors provide a Recognized Expert to teach a series of ve 3-minute lessons in a discipline of shooting sports. Sponsor's Expert wears highly visible, single logo attire. • Physical Sponsor Banners added to the demonstration range • Transcripts of lessons made available on Shooting USA website with Sponsor Banner • Sponsor promoted on-camera in the introduction of each Pro Tip lesson. • Pro Tip sponsor TV expressions exceed 7,000,000 annually in 60 airings . • Total Sponsor Branded Airtime= 180 minutes (360 Commercial Spot Equivalents) • Internet streaming available after the rst network airing

$9,250 per month -12-month agreement, billed monthly

All fees are subject to change. Pricing and contracts are "net". No media/agency discounts Crew Travel and Range Fees billed at actual cost when required