Speak Out April 2019

Association news

Swallowing Awareness Day 2019

Melbourne University students came out to support Swallowing Awareness Day to raise awareness of the experience of dysphagia.

The day’s social media campaign received a strong following across all the Association’s social media platforms. A short video What is Swallowing? with Dr Julie Cichero was very well received, with over 33,000 views across Facebook, LinkedIn, Instagram, Twitter, and YouTube. A separate animation with Dizzy, the Swallowing Awareness Day mascot, secured over 17,200 views on the same platforms. While the Association’s Facebook post on the day (13 March), alone reached of over 135,000, including 20,000 engagements, and was shared over 1000 times.

With Swallowing Awareness Day 2019 now behind us, a huge thank you to everyone who participated in the promotion of the day. This year Speech Pathology Australia worked closely with the Royal College of Speech and Language Therapists to promote Swallowing Awareness Day. With the assistance of the College, the Association is endeavouring to make the day an international event. The day continues to grow in importance with social media activity helping to spread the word far and wide. There was a huge amount of activity in the lead up to and on the actual day. The Swallowing Awareness Day promotional collateral was well used and there was a lot of evidence that Dizzy, our mascot for the day, was busy promoting the campaign. Activity on social media was very strong with a number of members and their clients actively using #swallowaware2019 and #dysphagia.

Michael Kerrisk Communications and Marketing Manager

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April 2019 www.speechpathologyaustralia.org.au

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