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PETA IS COMING FOR CANADA GOOSE “I’mwriting to urge Canada Goose

Sarah Jeffery: Photo: © Elisabeth Caren • Makeup and special effects:Alisa Chompupong • Hair: Christopher Marrero

“Do unto others as you would have them do unto you.” Breakthrough! China Adopts PETA-Supported Cosmetics Tests

Torn paper: © iStock.com/yasinguneysu • Bunny: © iStock.com/MediaProduction

Thousands of rabbits, mice, and other sensitive animals will no longer endure the agony of tests in which toxic substances are dripped into their eyes or rubbed onto their raw skin, thanks to the Chinese government’s acceptance of two important testing methods that don’t harm animals. This significant progress came about as a result of pressure from PETA and the groundbreaking work of the Institute for In Vitro Sciences (IIVS), which PETA provided with funding to introduce Chinese government officials to modern, non-animal cosmetics testing methods and train Chinese scientists in them. Avon, Estée Lauder, Mary Kay Caught Red-Handed PETA started targeting animal testing in China after uncovering the fact that supposedly cruelty-free companies – including Avon, Estée Lauder, and Mary Kay – were paying the Chinese government to test their products on animals. At that time, animal tests were required for any cosmetics sold in China.

to act more like its namesake (e.g., smart, brave, and willing to fly off in a new direction) by making the bold ethical choice to remove coyote fur and down feathers from its parkas.” – Morrissey, in a letter sent on PETA’s behalf to Canada Goose CEO Dani Reiss

• S T O P P I N G T H E M O N K E Y B U S I N E S S • S T O P P I N G T H E M O N K E Y B U S I N E S S

The perfect combo: a fur- and feather-free NOIZE parka and an anti-Canada Goose tee. Find them at PETA.org/Shop .

The PETA-funded IIVS scientists got cracking, training Chinese scientists on the use of superior, non-animal tests.

J ust because it’s summer doesn’t mean that PETA is taking a break from telling the world to give Canada Goose the cold shoulder. Here’s why. The fur trim on Canada Goose coats is taken from coyotes caught in steel traps that slam down on their legs, often cutting through their skin and even breaking their bones. When the trappers return, they shoot, stomp, or bludgeon the terrified animals to death. Mothers with young pups have tried to bite off their own feet in order to escape back to their dens to feed their starving youngsters, only to die later of gangrene or blood loss. As for the down filler, PETA eyewitnesses at a former Canada Goose supplier in Manitoba filmed workers rounding up geese for slaughter by herding them into pens, where they panicked and trampled each other in a frantic effort to escape. Observers saw one goose die and get tossed over a fence, and they videotaped workers stepping on geese and carrying them by their fragile necks. The gentle birds were jammed into cages so small that they couldn’t even hold their heads up – and were left there without food or water for up to 24 hours before being slaughtered. Billboards, Protests, and … Discounts PETA has erected impossible-to-ignore ads from New York City to Chicago, as well as holding protests

outside Canada Goose stores all over the US, Canada, and Europe – and in front of CEO Dani Reiss’ home! The group teamed up with Canadian Charmed actor Sarah Jeffery to plaster bike racks outside Vancouver’s busy transit stations with ads, and online PETA constantly reminds millions of Facebook, Twitter, and Instagram followers to shun the cruel brand and let everyone know why. Among the many popular brands selling warm, stylish coats that no animal had to suffer and die for – such as Hoodlamb, Save the Duck, and Wuxly Movement – is high-tech parka maker NOIZE, the thousandth company to display the “PETA-approved Vegan” logo. NOIZE feels so strongly about wearing cruelty-free clothing that it offers a special discount to shoppers who swear off Canada Goose. (Use the coupon code MakeNOIZEwithPETA at PETAMall.com .)

One Giant Leap for Rabbits and Other Animals The Chinese government’s first move was to waive the requirement to test cosmetics on animals for some products if they were manufactured within the country. However, animal tests are still required for all imported and special-use cosmetics, regardless of where they’re manufactured.

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Now, the Chinese government has added two more procedures – the direct peptide reaction assay for skin sensitization and the short time exposure assay for eye irritation – to its list of accepted non-animal tests. This development allows companies to sell their products in China without ever harming animals. Take Action Now Spare rabbits, guinea pigs, mice, and other sensitive beings a lifetime of suffering – buy only from companies that don’t test on animals. You’ll find more than 3,800 cruelty-free brands in PETA’s Beauty Without Bunnies database at PETA.org/Bunnies .

Take Action Now If you spot someone wearing a Canada Goose parka, explain the cruelty involved

and ask the person to remove the detachable fur trimmed hood. Take a photo of your interaction and post it on social media with #FurChallenge . Tag PETA and several friends, and ask them to take the challenge as well. And please, show PETA’s eyewitness video at PETA.org.au/CanadaGoose to everyone you know!

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A WORLD OF HURT