The Stakeholder Management Toolkit

The Power/Influence versus Interest Grid

In accordance with Eden and Ackermann (e.g. 2014), stakeholders can be distinguished by Power/Influence as well as Interest (see Figure 1). Such an analysis may highlight which stakeholders to focus upon; whose buy in needs to be sought or opinion or view to be changed.

Figure 1: Power/Influence, Interest Stakeholder Matrix

The Power/Dynamism Matrix

Gardner et al (1986) produced a Power/Dynamism Matrix. It shows how power/influence may shift over time or the extent to which power can be influenced; thus revealing aspects of predictability (see Figure 2).

Figure 2: Power/Dynamism Stakeholder Matrix

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