City of Morgan Hill Communications Assessment

Morgan Hill By The Numbers City-owned assets (as of Nov. 1, 2016)

City Population (per 2010 Census) Residents on Facebook Registered Voters RecPro: Total Members Constant Contact Subscribers Water Bill Accounts Number of Households (per 2010 Census) Police Facebook Police Twitter Aquatics Center Facebook City’s Facebook CRC Facebook Community & Cultural Center Facebook Nixle Subscribers Police Instagram Centennial Recreation Senior Center Facebook City’s Twitter Environmental Services Division Facebook Splash Aquatics Facebook City's Instagram Skate/BMX Park Facebook Economic Development Facebook @MorganHillDT Twitter CRC Instagram Aquatics Center Instagram Youth Action Council Facebook

360 320 260 255 240 180 180 160 55

380 [VALUE]

1,060 1,025

1,690

2,650 2,600

7,900 4,395

8,715

12,900

13,800 13,535

15,830

20,870

24,000

37,880

The next table and line graph below illustrate various market metrics to evaluate the total existing and total potential audience for communications via assets/channels managed by community members/organizations. All figures have been rounded to the nearest five, for clarity .

ASSET

COUNT

NOTES

Morgan Hill Times Twitter Followers Morgan Hill Life Facebook Page Likes/Fans Downtown Association Facebook Page Likes/Fans Downtown Association Twitter Followers Downtown Association Instagram Followers Historical Society Facebook Page Likes/Fans

1,815 1,250 3,660

8,829 Tweets

1,765 are Residents (48.2%)

125 290 890

988 Tweets

126 Posts

435 are Residents (48.8%)

Library Facebook Page Likes/Fans

1,420 3,270

Chamber of Commerce Facebook Page Likes/Fans

1,360 are Residents (41.6%)

School District Facebook Page Likes/Fans

850

14