City of Morgan Hill Communications Assessment

Table of Contents Executive Summary ................................................................................................................................2 Summarized Observations......................................................................................................................4 Summarized Recommendations............................................................................................................. 7 About Morgan Hill...................................................................................................................................9 The Importance of Communications ................................................................................................. 10 Engagement Approach Summary ..................................................................................................... 11 A Changing Communications Landscape.............................................................................................. 11 Morgan Hill By the Numbers ................................................................................................................. 12 Current Communication Methods......................................................................................................... 15 Department Communication Activities................................................................................................. 30 City Manager’s Office........................................................................................................................ 30 Administrative Services..................................................................................................................... 31 Community Development and Housing ............................................................................................ 34 Community Services Department ..................................................................................................... 35 Economic Development.................................................................................................................... 39 Fire Department................................................................................................................................40 Police Department ............................................................................................................................ 41 Public Works, Utilities ....................................................................................................................... 43 Partner Agencies and Outside Perspectives..........................................................................................44 Chamber of Commerce .....................................................................................................................44 Morgan Hill Downtown Association ..................................................................................................44 Morgan Hill Unified School District ................................................................................................... 45 Communications Observations .............................................................................................................46 Recommendations................................................................................................................................48 Conclusion ............................................................................................................................................ 56 Appendix A – Interview Participants...................................................................................................... 58 Appendix B – Communications Survey Summary .................................................................................60 Appendix C – Constant Contact Lists .................................................................................................... 76 Appendix D – Internal Communications Guides and Templates ............................................................ 78

Executive Summary Morgan Hill engaged Tripepi Smith to assess the City's current Communications strategy and processes, with the long-term goal of strengthening the City's communications with its

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