City of Morgan Hill Communications Assessment

Email designs and templates seem to vary drastically depending on which Department creates/sends an email. The fonts and colors of an email from the CRC about a Pool Closure are very different from an email announcing a Planning Commission vacancy. Some emails even lack a prominent Morgan Hill logo at the top of the message. See below for a visual representation of design variations in just a handful of the most recent emails from the City:

Social Media Social media is a powerful tool that is flexible, can target specific segments of the community, and is cost-effective. Unlike traditional media, social media has the potential for enhanced connectivity and ongoing direct engagement with residents, as it allows for two-way communication. According to Pew Research Center, 80% of adults online use social networking sites. Although social media is still used at higher rates by young adults, Facebook use by online adults age 65 and over is at 56% as of September 2014. 13 The City has active official “City of Morgan Hill” accounts on Facebook, Instagram, YouTube and Twitter. Multiple City departments/facilities also have their own social media accounts: the Police Department (Facebook, Twitter and Instagram), Environmental Services (Facebook), the Centennial Recreation Center (Facebook and Instagram), the Community & Cultural Center (Facebook), the Aquatics Center (Facebook and Instagram), Splash Aquatics

13 Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart and Mary Madden. Social Media Update 2014 . Pew Research Center’s Internet Project, 9 Jan. 2015. http://www.pewinternet.org/2015/01/09/social-media-update-2014

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