City of Morgan Hill Communications Assessment
The City launched its Instagram account at @cityofmorganhill over two years ago. As of this writing, the account has posted nearly 70 images and has approximately 260 Followers. Post subjects range from featuring new Downtown business openings to celebrating holidays to promoting City events. Most of the posts in the past year are colorful, visually interesting, and high definition. City staff noted that posting to Instagram has been infrequent in the past, but the City is making an effort to be more consistent now. For example: a January 4, 2017 post stated that @cityofmorganhill would begin “featuring” community members’ photos of the City every Friday. The Profile’s Bio section encourages users to ‘tag’ their own photos with #cityofmorganhill. Tripepi Smith noted that this hashtag is not currently being used on the City’s main Twitter Profile or Facebook Page. #downtownmorganhill also seems to have caught on among local businesses, with the hashtag still being used today. Influential Community Facebook Pages and Groups In addition to social media sites run by City-related organizations such as the Downtown Association, Morgan Hill has its fair share of community-related Facebook Pages and Groups with large audiences in relation to the City’s own official social media sites. Some of these Pages and Groups are non-partisan and informational in an effort to spread awareness of City news, events, programs and services. Others are more akin to digital “watering holes” where no topic or opinion is off-limits. • "It's Ours. Our Morgan Hill." Facebook Page – 20,270+ Likes/Fans
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