City of Morgan Hill Communications Assessment

o “Post your best photos (new and old) of sunsets, sunrises, parks, wildlife, places, people and pets of Morgan Hill, and of events and updates. Post and/or get information about upcoming events and 'what to do' in Our Morgan Hill.” o The Page posts photos on an almost-daily basis. Comments from Page Fans are almost all positive. o The Page is owned by Rene Spring, who recently won his campaign for City Council. Rene leveraged this Page community (sparingly) to spread word about his campaign. • "Morgan Hill Community" (Public) Facebook Group – 2,710+ Members o Highly active Group full of photos of the City, event announcements and requests for service provider recommendations. o Administrated (with firm guidelines) by Steve Papi Chappell, a Morgan Hill business owner and resident. • "Morgan Hill Bargains" (Public) Facebook Group – 4,610+ Members o “This group is to help your local economy. Please share what you have to sell, list the items your looking to buy, trade or give away. Any classified type item can be listed here free of charge.” o Highly active Group with multiple posts per day. • "Morgan Hill Neighborhood Watch" (Public) Facebook Group – 2,410+ Members o “The new open group to help us watch what is going on in Morgan Hill. Be nice and focus on watching our neighborhood.” o Active Group (created independently from the Police Department) with multiple posts per week. Most comments and posts appear to be positive, though some individuals occasionally lament a perceived rise of crime in the City. Video/Photo Rather than relying on a single City resource, individual Departments source their own photographers and videographers as needed or take photos themselves. There is a library of multimedia content on the employee intranet, though it may not be common practice for staff to immediately upload and organize photos in a central location. The Community Services department includes a photo release clause in their Release of Liability Form, and also empowers their Facility staff to use City-owned or YMCA-owned devices to capture multimedia for marketing purposes. The Economic Development Department has used a videography resource to produce multiple short pieces highlighting Downtown businesses and physical improvements. Print & Digital Publications The City government used to produce a hard-copy bimonthly newsletter, which was discontinued during the economic downturn. The City does not currently produce a monthly or quarterly comprehensive newspaper, magazine or collateral piece to communicate general City news to residents. Multiple Departments produce their own collateral pieces, with some of

28