City of Morgan Hill Communications Assessment

the most visually sophisticated print collateral coming from the Economic Development Department. Parks & Rec brochure Three times a year, the City mails a Parks & Recreation “Activity Guide” to every address in Morgan Hill (approximately 16,000 addresses) and makes it available at City facilities and events. The City also hosts the Guide as a digital “flipbook” on the City website at http://www.morganhill.ca.gov/285/Recreation-Activity-Guide using an interactive navigation software called Insider. Nichole Martin, the Community Services Marketing Coordinator, is responsible for the content and layout of the Activity Guide. Economic Development Collateral

Edith Ramirez (Economic Development Director) and John Lang (Economic Coordinator) are responsible for developing the Department’s physical collateral that promotes the City’s standard of living and economic health. The Department uses Schipper Design and Articulate Solutions to produce these pieces: Schipper as the primary resource and Articulate occasionally for one-off pieces. These collateral pieces are visually sophisticated and range from tri-fold brochures to one-sheets to multiple-page magazine to a 16-page newspaper. All Economic Development collateral bears the Department brand and slogan “Meet Morgan Hill: It’s all right here.” The City has posted PDFs of these brochures on its Economic Development page at http://www.morganhill.ca.gov/628/Economic-Development .

Local TV/Media/Newspapers Morgan Hill has two local newspapers: one biweekly (every other week) newspaper, the Morgan Hill Life, and one weekly newspaper, the Morgan Hill Times. Morgan Hill Life Morgan Hill Life launched in 2013 and delivers to every home and business in Morgan Hill an every-two-weeks basis (16,880) and delivers another 1,920 to coffee shops, hotels, restaurants and dozens of other businesses in Morgan Hill, San Martin and Gilroy. Morgan Hill Life has a website at http://morganhilllife.com , a YouTube Channel (with 99 videos uploaded) at https://www.youtube.com/user/MorganHillLife , and a Facebook Page at https://www.facebook.com/Morganhill-Life-475485502532880 with 1,250+ Likes/Fans. Robert Airoldi, Board Chair of the Chamber of Commerce, serves as Editor for Morgan Hill Life. Marty Cheek is the Publisher. Morgan Hill Times Morgan Hill Times is “a multi-media community news organization owned by New SV Media and is the oldest continuous business in Morgan Hill, tracing its history back to 1894.” 18 The

18 http://www.morganhilltimes.com/site/about.html

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