City of Morgan Hill Communications Assessment

In addition to its social media sites, the CRC has its own informational mobile app that launched in February 2014. To date, the app has been downloaded 1,240 times for iOS and 283 times for Android devices. When the CRC team needs to create flyers or posters, it will either utilize Nichole or a contractor resource to develop these assets via Adobe Creative Suite. Three times a year, the Recreation Division—with significant support from Nichole—publishes its Activity Guide and mails it to every address in Morgan Hill. Morgan Hill uses RecPro for its recreation program database and its own Registration website at http://mhreconline.com . In FY 2015-16, monthly membership at the CRC ranged from 4,575 members to 4,924 members with the resident-to-non-resident ratio averaging approximately 4:1 each month. Given the size of the “CRC & AC Members” Constant Contact List, the City is very effective at collecting email addresses from CRC members. Tripepi Smith noted that there are additional opportunities to leverage that specific email list for both direct electronic communications and targeted social media advertising. Senior Support Services (50+ Adults) Morgan Hill has demonstrated a strong commitment to serving the 50-and-older members of its community. According to 2015 estimates, approximately 25.6% of the City’s population is 55 years or older 20 , so Senior Services is relevant to a significant portion of the City’s residents. The City has a dedicated Senior Center space at the CRC, employs a teammate (Debbie Vasquez) whose sole focus is Senior Services. The City recently received the distinction as an "Age-Friendly City" per the World Health Organization’s standards. The Senior Center has its own Monthly Newsletter (published as PDF on the City website), a Monthly Event Calendar, a Senior Café Menu, and its own section within the CRC Activity Guide. The “Members 50+ Adults” List in Constant Contact is the City’s fourth-largest List as of this writing. Debbie will contribute Senior-specific content to the CRC’s monthly email newsletter as well. Recently, a new ‘social club’ has sprung up to unite the City’s 50-and-older population called the “ El Toro Social Club .” There are approximately 120 members so far and the Club has its own website and Facebook Page; Debbie helps manage and audit content for both the website and Facebook Page. There is no cost to join the Club, which focuses on organizing/promoting social events ranging from outdoor hikes to music concerts. In FY 2015-16, monthly program attendance for “Senior Programs” ranged from 1,982 to 2,974—an average of 2,358 (note: many seniors participate in multiple programs). The Senior Center served an average of 71 meals to seniors per day during the same fiscal year. Environmental Services During our on-site interviews, Tripepi Smith met with Program Administrator Tony Eulo, Municipal Services Assistant Andi Borowski, and Management Analyst Cynthia Iwanaga. The Environmental Services team is responsible for a variety of City services, such as waste management, water conservation, climate action, stormwater pollution, and recycling. As

20 http://www.morganhill.ca.gov/DocumentCenter/Home/View/2207

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