City of Morgan Hill Communications Assessment

Analysis Based on the 609 partial and completed survey responses: • Nearly 61% of survey respondents Strongly Agree or Agree that "The City of Morgan Hill does a good job communicating important City information to me." • Emails from the City, the local newspapers, and social media sites (including Nextdoor.com) appear to be the most preferred sources for City information and news. The local cable TV channel does not seem useful as a news source. • Some recurring suggestions for “other ways you would like to be informed of City programming, activities, news and events” included: a regular City newsletter highlighting events and construction; mailers notifying residents of nearby development and road closures; more information posted in the local newspapers; and marquees/bulletin boards at City facilities. • When it comes to residents providing feedback on important issues, there seems to be a desire for more surveys (whether digital or physical), as well as public meetings whose start times better fit the schedules of full-time workers. • There seems to be a common concern that the City Council and City staff “ignore” the comments of the public in lieu of preconceived decisions on issues such as housing development and high speed rail. Based on the 8 partial and completed Spanish survey responses (with so few responses, none of these observations are particularly scientific or material): • 75% of survey respondents Agree that "The City of Morgan Hill does a good job communicating important City information to me." • Respondents most frequently learn about City news and events from: friends & family, the local newspaper, and emails from the City. • Half of the respondents selected postcards/mailers as their preferred method for receiving communications from the City. The City leveraged the bit.ly URL shortener to track survey visits from different mediums: • Visits to the English survey from the URL on the postcard: 1 • Visits to the English survey from the link in the email and on social media: 143 • Visits to the Spanish survey from the URL on the postcard: 1 • Visits to the Spanish survey from the link in the email and on social media: 81

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