B&Co Pointer inc Particulars

Mr D Pointer 21 st November 2017 Page 3 of 5

a)

Brochure: A high-quality brochure is important to display the property at its best and to ensure it is accurately described to purchasers. I would like to allow a budget to produce something similar to Land at Heron Farm although 4 rather than 6 pages may be suitable. A discussed, we would have professional photography to show the property to its best advantage, including drone photography so that the proximity to settlements and the NDR is apparent. We should allow £175 plus VAT for a professional to do this.

We would need to purchase the Ordnance Survey digital data of the holding for the sale plan and particulars. The cost of this is likely to be in the region of £80 plus VAT.

With the above costs and printing the overall cost of the brochure including digital plan and photography would be in the region of £350 plus VAT.

b)

Advertising: Locally, the Eastern Daily Press remains an excellent source of enquiries and has a very wide coverage. We would advertise regularly on a Saturday in the Farm & Country section, which we sponsor.

We would propose to cover the national market via internet coverage as opposed to advertising but we could review this strategy as we got marketing underway.

If we get strong interest at an early stage we can always stop later insertions and you will only be charged for the actual advertisements placed. We pass on the heavy discounts that we receive from the press.

Advertising summary:

EDP Farm & Country

quarter page 3 inserts

£370 plus VAT

c) Applicants: We have a comprehensive register of buyers, linked through all of our offices, looking to purchase agricultural, residential, development and equestrian property. We would begin by circulating details of the property to all those applicants / developers on our register and to the local buyers known to us, and you, who will have a particular interest in the property. Internet: The internet remains a vital source of property enquiries and our website generates important leads for us. We would display the land on our own website which is linked to UK Land & Farms, thelondonoffice.co.uk and rightmove.co.uk as well as the agents’ portal onthemarket.com. This combination of web coverage ensures both national and international exposure. e) Board: Sale boards are a useful way of attracting any passing interest and identifying the property for sale as well as making sure that everyone locally is aware. Given the location a board would be a real advantage and we would recommend a bespoke board detailing the property for sale. We would need to budget £200 plus VAT for this, which would include having the board made and installed on site. d)