News Scrapbook 1986

Escondido, CA (San Diego Co.) Times Advocate (Cir. D. 32,685) (Cir. S. 34,568)

SEP 21 1986

MBA programs in San Diego County (Unit total• are lor appllcanta wlttl a bachelor'• degree In bualneu 1dmlnlatr • Uon. The numb1r of requited unit1 11 higher with a bachelor'• In another dtacipllne.) San Diego fill_te University 30 unus (Three-unlrcourses). Fees ot $330 a semester tor three classes or more, $220 lor one or two classes. A student studying al Iha rate of three classes a semester woukl pay $3,3e per ciass. or $6,975 Computer ap11tude test required Placamenl eums in English and math optaonel bul strongly recommended. Currenuy 1,033 students m San Diego County ( 1,76i students are an the MBA pr0Qr1m 11 10 1tateW1de cam- puses) Accredited regionally by Iha Western Association of Schools and Collages. schools, including UCLA, Harvard, Wharton , the University of Chicago, Columb1e and Stanford . At any of those tuition can top $20,000 for a year's full time course work. Another 111dication of student&' desire fo r an MBA is what they are willing to go throu11h to eun one. "- . Morris of Gould, in addition to having compl~ e bachelor's and another master's deKJ"ee, hall spent 31/, years so far on his MBA. He has two cla811e1 t hia lltlmester and Uiree more to go altt!r thut. "It's a long haul," Morris said. "I don't thinlr. if I had a wife and kids I wou ld be going to graduate school. The time commitment is just too great." For example, Morris said, one semester he had two night claaaes and met two other nighta and one weekend day with e group to study. "It's to the point now where I hate the thought of summer being over,because I .Ir.now I'll have IKl much less free time," he said. Like most working degree candidates, Morria is expected t.o maintain his job workload while going to school. "We try to be flexible. If a iruy needs a couple hours off to go to school, I'll give it to him," said Walker of Gould. But he added that the employee is upected to come in early on the daye he leavea c:ady. Ir there is a consolation , it ie that Gould, like many large companies, reimburses its students 100 percent for classes in which they earn a credit irade or a C or better. . Most National Uniyer!!!!,Y student& complete the MBA in 15 months, the mmimum time it takes to complete 15 cle11ses under t he school's class-a- month system, Drops said. But t he regimen is stiff. MBA students at National attend claase8 from 5;30 to 10 p.m. two nights a week and on two Saturdays a month. Aud the curriculum moves swiftly. In contrast to the more typical semester system, after two weeks in a National class, the course work is half done. Drops estimated there are at least five houni of homev,ork a week on top of t he classes. "It's a demanding schedule." he said. "It requires 11 lot of support from an indi vidual's family, be. cause that person's out of the house two night11 a week." Nine out of 10 of Na tional's 1,033 San Diego County MBA students hold some type of busi- ness-related job, Drops said. One reason many business people and st udente feel they need en MBA is the number of want ads stating it as a rnr111mum for application. Barber said many companies use thot tactic as a way of prescreening people, asa "surrogat.e for oth- er talents that are unmeasurable," such as manage- rial ability. "If a person has already gotten into a top MBA school," said H ill of Ca lifo rnia First, "part of t he screening is done. And if that person completes the degree in t he top pe rcent of his cla11s, you're proba- bly going to have a pretty good employee."

Cont1nu~om p~;;HJ O s1on of Gou ld Inc. in Carmel Mountain Ranch. He already holda a master's in electrical engineering, bu t he's one of four Gould employee& purauing an MBA at t he Umvef!ity of San Diego. "Essentially, technical managera spend a lot of lime wor king out t.ec hnical details," Mo rris said, "and I'm not sure I want to spend the rest ofmy life wo rk.mg on tha t techn ical level." Morris said h is MBA will prepa re him to under- stand his company's balance sheets and could open doo rs lo positwns m product deve lopment ond marketmg. He already apphea some of the princi- ples he's leurned with the people he aupervises. Tony Walker, Gould's manager of human re- sources, said of all the firm's degr e cand idates, "The Ml3A is going to give them people skills, how t.o plan, how to look el a busineaa plan, how to look at th11 financial statementa of the company. "We use those programs for engineers who a re wantmg to move into man gement . T hose p ro- gralllJi are vital to us." 8tatewide, Pacific Bell hires about 80 people a year with advanced degr es for ita lower manage - ment ranks, said George Whiting, director of man- agement compensati on and development. Two- thirda of the degree holders have MBAa. "Usually, these people have a lugh record of achievement scholastically," Whiting said. " It doean't h«ve lo be an MBA specifically, but just the fact that they've gone and gotten an advanced de- (ree apeaks something fo r the person." The person with an MBA is g11nerally good at "quantita$111e analysis," the undent.anding of com- plell financial statementa, Whitin11 and others said. Also, sinqe so many people earn the degree while working, they usually have a few yean of exJ>llri· ence in the real world or business, he said. It is that analytical ability that California First !lank values 111 an MBA holder. The bank hires thl!m only for its corporate lending department, where loari officers must diSBeCt the financial stat.e- menta of companies wanting to borrow money, 11aid Gordnn Hill, employment manager for the San Die!(o area. Hill t111id that earnini: the de11ree is "almost a ma- turity factor" m an individual'• development. Com- pletion of the grueling program say • something about the person's •stick to-it-ivene ." "That's looked at very positively," he said. But, like many of his counterparts at other com- paniea, Hill said the MBA is no guarantee of being hired or promoted. As the Forbe, article et.ated, ex- perience i11 al least as important, if not more so. "I'm not aware of any company, including our own, that, if we had two candidate, of identical qualifications but one had an MBA, would aay the MBA i11 head Jmd shoulders above the other," Hill aaid. Drop,i of N,clt!onal Universit y, despite his belief in the MBA's value, agreed that being visible with- in a company and contributmg in obvious way • to i1.1, bUt·cess will also help advancement. While the MBA is an 8.88et, he aaid, "There's not alw1yb that automatic connection between having the degree and understanding more. You've got t.o have a good sense of wba\'s appropriat., what's iood input " Quite a number of people must feel the degree wtll give them a competitive edge. Enrollments in the four major local proirams - National Umver- s1ly, USD, San Diego State Univenity and United States lnternatumallln1veraity - have held ateady or grown in recent years, officials said. At San Diego State there are 6,000 studenta in more than 60 KJ"&duate programs, but 900 ue in the MBA program alone, said Barber, associate dean for graduate studies in business. It is one of the larger programs in the United States and t,he chea- pest in San Diego County. Students pay no tuition, only semester fees of $330. "The demand is high compared to our re - sources," B11rLtr smd. Only 350 out of 1,000 applicants were adrmtted Lhis fall, he said. Like the other area universitie,i, Sl.isl)'s program is geared toward the working stu- dent.~he classes are held at night, Only 250 Ludents attend full-time, Barber said. The overage time to complete the degree is four years. Only about one-third of those who enroll graduate, due as much to migration and other life changes 88 to the curriculum's difficu lty, Barbe r said. USlU is the most expensive of t he large local programs at $150 a unit fore min imum 60 units, or $9,000. US.ll.A,id Nat ione l University are not far behind. - But those schools are considerably cheaper than the ones acknowledged as t he nation's top business

Dori Aooo/TI• Twnoo--... Mark Morris, an electric I engineer, is one of four Gould Inc employees working on an MBA. MBA not always a ticket to success in business By Micha I &chuerman fn >J.vlX.1111 I tt Wt1 e, MIIA • Tu m ny, the ltU ·r11 mean busine s career on worth the sheepskin with the three letter

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your name'! Maslt!r's of business admini11trat ion propams are among the most popular graduate Pl'Oil'llIDS a lo al univer:.1ttes. Administratora at those schoola, whith depend on student enrollment for their exis- tence , said the degree can provide I boost up the corporate ladder. "The MBA has the power in the Job market. It is the degree (employ1:rs) look for," &11id G orge Drop,, dean of professional development at Na- tionnl \J111vers1ty. "They don't look for the M.A and Lh M.S. It 1s the degree they want." Some personnel managt!rs share that view, but mnst stress the MBA 1s rarely considered a substi- tute for real-life busmess experi11nce. Tht! degrct! "i not your ticket in,• 11aid one man - ager. "I think the experience h1111 to upereede the degree." The MBA is more practical for some peclaliza- tionb , such as accountmg, marketin11 or data pro- cessing. than for others, many aaid. It can be a par· t1cular as»el to people looking for a job in which they will supervise uther PllOple. "It 1, hulpful in some pobitions, and in others they never use 1t," 11111d Kathy Gunther of Sony orp. of America in Rancho Bernardo. The plant, whose sole function is manufacturing, haa on9\y a few MRAti, Gunther 1,111d. For Mark Morris, an dt· tncal e(lfin er, t gree repre»1mte a chann, 1u one day work at mar- ketmi< the computers hl' is now helping to de11ign. Morrib, 28, works for Lhe tompuur syatema divi- Please see MBA, page H6

the fasl lrud, tti the exenitive suite, with the pre - tag,· 1md 11 fiKure 11lory thnt often accompany it. Eod1 yeur, t na of thou11anull of Ameri an work - •rs 1111d s ludentH enroll in master of business ad - 1111111str11tion pro ramK "They ptrce1ve 1t s 1rn en • tr into th buain world of high alariest said Willi m Harh r of 8un Diei:o tate lni r ity' hool ot busmei;1, Wh1l1J n11t1onw1dr tmrollment in most other mas ter's proKnunH was druppmg, an es timated 65,300 MUA11 w re ward<•d in the 1982-83 school year, up '/. 7 p n:ent ainle 1970-7 I, according to the the .S ne11artm1·nt of Educot1on. The American As embly of ('oll1:i1ate Schools of Buainess, an ac - cred1ti11i body, put the number for the late11t 8Chool ye rat 71,000 MBA11 , Mo11t were earned by people who t,nt to hool whilll working full time. It III nol an easy ar<;omplashment 1-'rnu,lung rour,w work can take four yeara or Ion• er. Workin MUA candidates each week sacrifice one, two , ev1m three ni11hts and often a weekend lay for cla es snd ~tudy. They sit through s11em- 1nicly mlermmable da se11 with names like "Struc- i urcd Dt·~IKU M thodolol{les m Business System • ml "Semmar m Quapt1tative Analy is for Finan- i I I>1:n,1on ." They brave th1• mysterie of calculus nd tat1s • ti • and the r111or11 of thto Graduate Management druis11ion1 Te t, usually required fot- entrance. While hilling the book , morit MBA studenta also h Id th irregular Jobe - w,u1 the me production 111>ected - and continue their parenting duties. And many pay upwarda of $20,000 a year for a two -year proKram at the nation's most prestigious µmvcr ities - all for lip of p per that some per- onnel rnanagerb say doeb not en ure a prolJ}otion 1rnd may nut even help an applicant get a foot in the oor, In a 1!184 f'orbe~ article on the difficulties MBA atuclenls fare, the magazine reported, "The ugly iruth is, many would fare better by going fop a drink with the bou after work or putting more time ,t the office.• Is that a true use• ment in today's bus1ne1s world'/ Or are th lon11 hours, costs and h111sle1

Hdallh E duca11on l encr~ Social sc,crw.;es Physical 5c,ences Eng,neenng Malh Business

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Los Angeles, CA (Los Angeles Co) Times (San Diego Ed .) (Cir . D 50,010) (Cir . S 55,573) SEP}. 1986

Jllla. ',

I st 1888

P. C 8

J.'\1USIC REVIEW

REVELES TUNES IN TO INSIGHT, CLARITY By KENNETH HERMA , lf /q,, ';) E L CAJON- o 'fe! p1amst than Franz Liszt moved from th concert tage to the cleri- played Chopin's "Polonaise-Fanta - s1e," Op. 61, toward the end of Sunday's recital , that Reveles the melodist came to the forefront. His ympathy for the work's plangent, climactic themes was matched by a discerning pncmg- he never played his hand too soon. harmonic juxtapositions. Although Reveles evidently rel- ished these gregarious pieces, he never neglected the composer's careful architecture, nor did he skimp on the details of touch. release and subtle pedaling.

cal ranks of the Catholic church Univ rs1ty~lerSa~ Diego music faculty me 1colas Reveles reve d Abb Liszt's progression, pur ulng a mu cal career after takmg his priestly vows. Reveles,

The evenmg's sole disappoint- ment was Reveles' muted readmg of Beethoven's "Moonlight" Sona- ta. Although the familiar opening adagio could have been more sub- tle, more luminescent, the ensuing movements sounded overly debb- erate, especially the allegretto, and the climaxes of the finale lacked conviction and digital strength. With the installation of a new pipe organ last sprmg, this East County church inaugurated a con- cert series, of which Reveles' recit al was the finale, and a second season will be announced soon, according to the church's music director, Kenneth Nielson. The fa- vorable acoustics of the large, tastefully modern sanctuary make 1t a welcome addition to the local music scene.

San Diego, CA (San Diego Co.) San Diego Union (Cir. D. 217,089) (Cir. S. 341 ,840)

In his openmg salvo, an early H ydn Sonata in C Major, Reveles manipulated the abundant playful cont.ra almost to the pomt of mannerism. Fort1,mately, the sona- ta wa.~ an ideal vehicle to display his pl ant and articulate technique, and he indulged the rococo rhetoric of the low middle movement with op rat1c flair. A suite of eight movements from He1 tor V1lla - Lobos ' "Cirandas" (1926) was Reve es' sole accom- modation to 20th-Century music, but 1t proved Lo be shrewd pro- grammmg The Brazilian compo - er's highly emot ve character piec- e , following t he ophisticated salon tradition of Chabrier and Poulenc louted ear-catching South American dance rhythm , Jazzy syncopations, and colorful

who recently complet- ed his doctorate at the anhattan ~chool of Mu 1c, gave ample proof of his muSJcal

SAN DEGO COUNTY

calling Sunday mght inn olo piano r ecital at Our Lady of Grace Ch rch m El CaJon.

SEP 24 1986

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P. C. 8 far . 1888 L,.~1il~:~.~! Orfield y, sterday ordered David Allen Lucas to stand trial Oct. 23 for the 1979 killings of a Normal Heights woman and her 3-year-old son and the 1981 killing of a real estate sales- Orfield also ordered Lucas' second trial, on three counts of murder and an attempted murder count, to re- He ordered attorneys in the second tnal to be ready to proceed in the woman. main set for Nov. 3.

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~ct. 23 for

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son, Colin Michael, and the Dec. 8, 1981, slaying of Gayle Roberta Gar-

The 4th District Court of Appeal last week ruled that the 30-year-old Casa de Oro carpet cleaner was enti- tied to have his trial for the 1979 and 1981 killings within 60 days of Aug. 25 when he was originally scheduled to Lucas had refu ed to waive his right to have his tnal within the 60- day period required by law. Unless there is a further request to continue that trial, Lucas will stand stand trial.

cia, 29, on Oct. 23.

The second trial involves the Nov. 20, 1984, slaying of USP st11"1!'11t Anne Catherine Swanke, 22, and the Oct. 23, 1984, killings of Rhonda Strang, 24, and Amber Fisher, a 3-year-old girl Strang was babysitting in her Lakeside home. He also faces trial for the June 9, 1984, attempted mur- r of Jodie Santiago, 34 of Seattle.

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