UPM-Biofore-Magazine-3-2014-EN

I N T I M E

UPM BioVerno receives Finnish Key Flag Symbol UPM's renewable wood-based diesel UPM BioVerno has received the Finnish Key Flag Symbol, which can be granted to products that are manufactured in Finland and have a domestic origin degree of over 50%. UPM BioVerno fulfils these criteria with flying colours – it's produced in Lappeenranta, Finland, and most of the crude tall oil raw material comes as a by-product from UPM's Finnish pulp mills. According to various studies, symbols like the Key Flag have a great impact on consumer purchase decisions, as many consumers are increasingly interested in the origin of products they buy. UPM BioVerno will be available within the next few months as the bio component of regular diesel fuel in the Finnish service station chains St1 and ABC.

PHOTOGRAPHY JANNE LEHTINEN

The Bioforum in UPM's head office Biofore House is open for all people and all ideas and topics. This comes naturally for a venue located right in the heart of Helsinki at the Kansalaistori square, close to the future location of the new library building. It is also logical continuation to UPM's role as a patron of arts. Bioforum will be the address for seminars and events presenting UPM's innovations advancing the bioeconomy. What's more, it is also an exhi- bition space for art. Isabella Cabral's exhibition “Worlds apart, united in wood” was the first art exhibition to be staged at Bioforum in Biofore House. Isabella Cabral (6.6.1958) is an artist born in Sao Paulo Brazil. She has divided her interest in both art and architecture. After studying and working in Sao Paulo and Paris she found herself in Finland. She also found new subjects for her art. The exhibition at Bioforum presented two series of masterfully crafted oil paintings from two different corners of the world, Brazil and Finland. Quite aptly for an exhibition at the Biofore House, the objects of the paintings in both series are pieces of wood! ISABELLA CABRAL EXHIBITION OPENS BIOFORUM FOR ART

You can now read UPM's Biofore Magazine and many more interesting articles related to the innovative

Biofore business on our new digital publication at www.upmbiofore.com.

08 | BIOFORE