Bite Autumn 2012

bite glasses

S itting comfortably, with his head leaning against the back of the chair and blue mirrored sunglasses hiding his sensual brown eyes, Welsh actor Luke Evans looks every bit the cool and relaxed man. With his smooth good looks and infectious cheeky smirk, you can’t help but admire this passionate and instinctive man with seductive sex appeal. The actor known for his stage performances in Rent, Miss Saigon, Small Change and Piaf and film roles in Immortals,The Three Musketeers, Clash of the Titans and Tamara Drewe follows in the footsteps of David Beckham and George Clooney and represents the iconic Police brand in the UK. Born in South Wales in 1979, Luke

EARLIERTHISYEAR, LEADING ITALIAN LIFESTYLE BRAND, POLICE ANNOUNCED WELSHACTOR LUKE EVANS AS THEIR NEW UK BRANDAMBASSADOR. JADA BROOKES TELLS US MORE ABOUTTHE COLLABORATIONAND SUCCESS OF THE POLICE BRAND.

Evans has enjoyed extensive success as an actor since moving to London when he was 16 and graduating from the London Studio Centre in 2000. Due to play Bard the Bowman in Peter Jackson’s The Hobbit , a prequel to The Lord of the Rings trilogy as well as star in the thriller No One Lives and UK film Ashes later in the year, Luke was the perfect choice for the Italian brand. Michele Aracri, CEO of the eyewear company De Rigo Vision Spa that own Police said, “Luke Evans is a talented actor who portrays a strong personality with intense charisma. He is passionate and instinctive, with a casually seductive appeal. Here at De Rigo, we feel strongly about these characteristics that define the POLICE Eyewear brand.”

Since the 1990s, Police has become a true phenomenon with their iconic blue mirrored lenses which through planetary and trailblazing success has been their trademark ever since. The Italian brand founded in 1983 has emerged as a label that identifies refined design and a strong image, inspired by an American “on the road” lifestyle. The current collection features five styles and three optical frames. Luke Evans, impressed with the brand, said, “For me the POLICE brand represent cool, chic, masculine styles that compliment whatever I’m wearing whether it’s a suit or jeans and a t-shirt with a leather jacket. It’s always been a strong brand within my fashion choices and appeals to men of all ages.” The campaign photographed by Jason Hetherington and styled byTom Stubbs in an east London studio captures and reflects the industrial, metropolitan feel of the brand and Luke Evans’ cool, sexy and relaxing persona. www.police.it