2017 March Board Book

FOR IMMEDIATE RELEASE

CONTACT: Jennifer Giambroni jgiambroni@cmab.net (209) 690-8244

Deborah Henderson Deborah.Henderson@Ketchum.com (415) 984-6182

Real California Milk Launches REAL Makers Foodservice Campaign National campaign spotlights culinary innovation with California dairy

TRACY, Calif. (December 12, 2016) — The California Milk Advisory Board (CMAB) recently unveiled a new Foodservice digital advertising campaign spotlighting “REAL Makers”, innovative chefs from throughout the country using California dairy in an interesting way. The campaign rolled out this fall with three digital spots with links to videos of these chefs showcasing California dairy hacks – clever culinary tricks of the trade that include new preparation methods and surprising twists on classic techniques – all using California dairy foods. “REAL Makers chefs appreciate the values behind California dairy – a commitment to sustainability and animal care as well as consistent quality and freshness,” said Jennifer Giambroni, Director of Communications for the California Milk Advisory Board. “This campaign celebrates these craftspeople who design their culinary creations with the best ingredients and the greatest respect for the food.” The inaugural campaign features chefs Celeste Cooper and Alexandra Lopez of Hen House and chef Jen Biesty of Shakewell – both in Oakland, Calif. – and chef Nico Delaroque of Nico, San Francisco. Each digital ad links to a video of these chefs demonstrating ideas for using products like California cheese and butter in trend-forward menu concepts:  Crispy Mozzarella Cheese Bow , featuring Chefs Alex Lopez & Celeste Cooper of Hen House, Oakland, California  Makeover Cheese-Rind Mousse , featuring Chef Nicolas Delaroque of Nico, San Francisco, California  Shake Well Butter Sauce , featuring Chef Jen Biesty of Shakewell, Oakland, California

An instrumentality of the Department of Food & Agriculture, State of California

25