Case Study: The Protection of a Business' Intellectual Property

Introduction Problem Statement Goal and Scope Risks CONTENTS

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The Importance of Intellectual Property in Brand Development Branding, Marketing and Advertising What is a brand? Goodwill

Types of Intellectual Property Rights Trademarks Rights Conferred by a Trademark Trademark Registration Process Creating a Unique Trademark – Key Issues Trademarks in Your Export Strategy

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Get Up or Trade Dress

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Industrial Designs/Design Patents

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Industrial Design Registration Process: Novelty: The design must be new meaning that it has not been previously disclosed in any form to the public Passing Off Trade secrets/Confidentiality

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The Management of Intellectual Property Rights The Ownership of Intellectual Property Rights: Employees An Example of How to Address IP Issues with Employee Innovations Independent Contractors, Consultants, Interns and Others Distribution Agreements

Using your Brand to Expand Your Market White and Private Labels Trademark Licensing

Background – About Marie Sharp’s Fine Food Limited

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Belize Pepper Sauce in the International Market Primed for Success

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