Dechra Brand Guidelines

Brand typeface.

Our primary brand typeface is Helvetica Neue. Use this for all brand messaging, e.g. brochures, posters, press ads, signage and bags. There are two weights to choose from. Use Helvetica Neue LT Std 75 Bold, upper and lower case for headlines and important messages. And then there’s Helvetica Neue LT Std 55 Roman for body copy, which you can use in both upper and lower case.

Helvetica Neue LT Std 75 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

As a rule:

When setting copy, make sure it looks considered, crafted and consistent. Even in this modern age, people pick up on words, headlines and passages of copy that have not had the correct tender loving care. It can reflect badly on the brand.

Helvetica Neue LT Std 55Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Use Arial for web based communications

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890