Dechra Brand Guidelines

Photography style.

For the Forthyron brand, a creative blend of photographs and graphics has been developed to ensure a uniquely ownable style which can give the brand standout and recognition. The images have energy, life, optimism and emotion. They appear in a variety of ways. Call them variations on a theme. Some switch from a full bleed black and white to a colour section framed by the calendar graphic. Others are just simply contained within the calendar shape with none of the image going beyond the frame borders.

The page opposite and below are key examples of how it can be used...