Dechra Brand Guidelines

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Welcome to the brand It is important to recognise that a brand is more than just a logo. It is a complete and considered direction for all forms of communication. Prevomax needs to define its own position in the market place. It needs to be clear what the brand stands for as well as establishing its importance in reducing pain when it comes to anti-emetic injections. The brand needs a sense of positivity, reduced pain, understanding and professionalism. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel. How a brand is perceived is heavily dependent on those who use and apply it, day in day out. These brand guidelines are to help you make our brand communicate as effectively as it possibly can.