Dechra Brand Guidelines

Colour palette.

Like our logo, colours are an important factor when it comes to our brand being recognised and remembered. So consistency here is also crucial. We have developed a small, but impactful palette which can use to great effect. Please don’t add any other colours as this might upset the happy balance we have created. Each brand within the category can be assigned a colour. This should help identify the individual brands quickly and easily. When communicating the individual brands be aware of the colour changes.

Font colours

Primary colours palette

C 00 M 00 Y 00 K 00

R 255 G 255 B 255

C 51 M 00 Y 13 K 00

C 32 M 55 Y 00 K 00

R 114 G 205 B 220

R 174 G 129 B 185

C 00 M 00 Y 00 K 50

R 147 G 149 B 152

C 28 M 00 Y 73 K 00

C 06 M 73 Y 31 K 00

R 192 G 218 B 111

R 228 G 105 B 130

C 10 M 25 Y 71 K 00

R 230 G 188 B 101

50% tints of these colour can be used in the construction of charts and graphs.

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