Dechra Brand Guidelines

Use the Z Y of Zycortal to determine a clear area around the logo.* Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . ® Z Y C O R T A L ® Z Y C O R T A L ® Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . ® Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L ® Z Y C O R T A L ®

Z Y C O R T A L ® Z Y C O R T A L ®

Z Y C O R T A L H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . ®

Our brand logo.

Our brand logo.

H I DDEN D I SEASE . V I S I BL E ANSWER .

H I DDEN D I SEASE . V I S I BL E ANSWER .

H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L H I DDEN D I S A E . V I S I BL E AN W R .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSW R .

Logo grid Always place the logo with the utmost care and precision. A little craftsmanship will show our attention to detail and reflect the high standards we are trying to achieve.

Clear zone

For a brand logo and strap line to appear confident and instantly recognisable, they need room to breathe. So always try to keep visual clutter around them to a minimum.

Z Y C O R T A L H I DDEN D I S A E . V I S I BL E AN WER .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

H I DDEN D I SEASE . V I S I BL E ANSWER .

H I DDEN D I SEASE . V I S I BL E ANSWER .

H I DDEN D I SEASE . V I S I BL E ANSWER .

Our brand positioning line When we use our brand positioning line in conjunction with the logo please ensure it is aligned correctly. Not too close to the underside of the logo and not stretching beyond the first and last letters.

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . Z Y R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Use the height of the strapline to measure the distance from the logo.

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Run the strapline to the full length of the logo type. Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER . Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

Z Y C O R T A L ® H I DDEN D I SEASE . V I S I BL E ANSWER .

* The exception to this rule is when the logo appears with the ‘Addison’s Aware’ logo device, explained over page.

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