Dechra Brand Guidelines

Photography style.

For the Zycortal brand, a creative blend of photographs and graphic patterns has been developed to ensure a uniquely ownable style which can give the brand standout and recognition.

By using repeated images of the same dog, we are highlighting the repetitive pattern of illness that may indicate or alert the vet to draw a different conclusion and diagnosis.

Our six key images.

We have created a bank of images with different dogs in repeated image patterns. Although each is slightly different, they have all been designed to sit together in a campaign, so visually they retain certain characteristics, like the grey image background, overall black background and white light glows. It is important that these elements are retained and not manipulated to ensure brand consistency.

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