Dechra Brand Guidelines

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The next few pages show some examples of the brand brought to life. Please note the consistency from one application to the next. Photography, colour, typography all working together to create individual pieces of communication that sit effortlessly within a broader suite of communications.

Seeing the same dog with the same issues? There could be a different conclusion.

Whatcouldbebehindadog’s inability to stayfitand healthy? Itcouldbeacondition that’s far fromobvious. The samedogmightbe seenmany timesoverwithout Addison’sdiseaseeverbeingdiagnosed. Asa leader inendocrinology,Dechra stronglybelieves in givinganimals theopportunity toovercomediseases likeAddison’s.Andwithmoreeffectivecontroland management,Zycortalcanhelpdogs to live life to their fullpotential. It’s time to lookbeyond theobvious. It’s time tobecomemoreAddison’saware.

ZycortalcontainsDOCP,whichcontrols serumelectrolytes moreeffectively thanfludrocortisone.

Is it the same pattern of illness time after time? Maybe it’s time to think Addison’s disease?

Dogswithdeficienciesofbothmineralocorticoids andglucocorticoidswill also needglucocorticoid supplementation, usually in the formofprednisolone. Zycortal is intended for long-term administration at intervals anddosesdependent on the individualdog’s response.The initialdose is2.2mg/kgbodyweight administeredby subcutaneous injection. InEurope,dogswithAddison’sdiseasewerepreviously treatedwith a human registeredproduct (fludrocortisone acetate),whichpredominantly hasmineralocorticoid activity and to a lesserdegreeglucocorticoid activity. However,mineralocorticoid andglucocorticoid needs vary fromdog to dog anddependingon theprogressionof thedisease, somedogs cannot be sufficiently controlledwith fludrocortisone acetate 1 .Zycortal contains desoxycortonepivalate (DOCP)whichhasbeen shown to control serum electrolytes (sodium andpotassium)more effectively than fludrocortisone acetate and is therefore considered thepreferentialdrug formineralocorticoid supplementation compared to fludrocortisone acetate 1 .

If the cycle of illness doesn’t stop, start looking for Addison’s disease.

ThefightagainstAddison’sdiseasecanbeadifficult search foranswers. Sometimesknownas ‘TheGreatPretender’,Addison’sdisease isa resultof lowproductionofcortisolandaldosterone. It resemblesmanyother illnesses,dogsareoftenmisdiagnosed. It’swhy thediagnosisofAddison’sdiseasecanbeachallenge. ButalongwithgreaterawarenessandeffectivecontrolwithZycortal, you’reequipped tomeet thechallengeofAddison’sdiseaseheadon.

Although rare,Addison’scouldbe thehiddendisease that’s stoppingadog livinga fullandhealthy life.

Z Y C O R T A L ® HIDDEN DISEASE. VISIBLE ANSWER. withAddison’sdiseasecanbenon-specificandoftenwax andwane.BecomingmoreAddison’sawarecanhelp speed up thedog’s journeyback tobetterhealth. Zycortalcanprovideeffectivecontrolandmanagementof Addison’sdiseaseandprovideabetterqualityof life for yourpatient. It’s time to lookbeyond theobviousandbreak thepatternof illness. If it’saquestionofAddison’s,Zycortalmight justbe theanswer. Withmanyof the symptomsmimicking thoseofotherconditions, itcaneasilymask the real reasonwhyadog is frequentlyunwell. CorrectdiagnosisofAddison’sdisease isoneof thegreatest barriers to tackling theproblem.Theclinical signsassociated