Dechra Brand Guidelines

Photography style.

For the category brand and individual brands a creative blend of photography and graphics has been developed to ensure a unique style which can give maximum standout and recognition.

Relevant A&A images and selected colours sit within a framework of different sized screens or boxes set against a darkened background. This style is duplicated across the different communications and formats.

Our four key images.

communications (each colour can assigned to a specific brand). These four images have been set and should not be altered in any way. The two images above feature both dogs and cats.

Four key images have been created in five different colour ways to keep the communications fresh and interesting. The different colours help to differentiate between range and brand

<< Back to Contents