Dechra Brand Guidelines

Brand checklist.

You should have a good feel for the Zycortal brand by now. For convenience, we’ve summarised what you need to keep everything on-brand.

Our positioning. Hidden disease. Visible answer.

Our vision. Break the repeated pattern of illness and become more aware of Addison’s disease.

Our values. Pioneering. Professional. Reassuring.

Our personality. Optimistic. Understanding. Caring.

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