Dechra Brand Guidelines

MULTIPLE BRANDS UNDER ONE CATEGORY.

The area of dermatology covers many different conditions and treatments. To create a better understanding of this, we need to keep our communications as simple and as clear as possible. This has been achieved by creating a unique tone of voice and instantly recognisable photographic style. The result is greater uniformity instead of greater complexity. There is now a recognisable, flexible umbrella brand that could be applied to any product within the Dechra dermatology range. This style will also work with the existing phase 1 and 2 dermatology campaigns.