Dechra Brand Guidelines

THE ‘TIME TO CHANGE’ SIGN OFF.

A very important part of the dermatology category is the sign off message that has been created. This is our call to action and it appears on all communications. For this reason we should take time to consider its design and usage.

The blue flash always bleeds off the page to the left or the right

It appears as white typography on a dark blue flash. This flash can appear from either the left or right of any page or layout, but as a rule it must always bleed off the page or layout for maximum impact.

Helvetica Neue 75 BOLD

TIME TOCHANGE

Pantone 541

For more information visit: www.dechra.com :

Call to a action is positioned under the ‘sign off’ device