Dechra Brand Guidelines

EXAMPLES OF LOGO PLACEMENT.

A SMARTER APPROACH TODAY TO SAFEGUARD HIS TOMORROW.

ANTIBIOTIC RESISTANCE. DON’T BE IMMUNE TO THE CONSEQUENCES.

Antimicrobial resistance. It is fastbecoming a serious threat to his

futurehealth.Antibioticsneed tobeprescribed and used appropriately topreserve the effectivenessof thesehighly importantmedicines. Greateruseof topical treatment is an important step on theway to achieving this.Themore timeswe treat infection in thisway, themore we’re thinking about every animal’s future.

We can’t continue as if nothing is happening. The fact is, antimicrobial resistance in small animals is increasing. 1 If leftunchecked, it threatens to make antibiotics ineffective and leavemany bacterialdiseases untreatable. Thanks toDechra’s rangeof topicalproducts, treatment can have aholistic approach in the control andmaintenanceofdermatologicaldisease. With topical therapy, higher concentrations canbe delivered to the siteof the infection,helping to address thewider issueof antimicrobial resistance.

TIMETOCHANGE

Formore information visit: www.dechra.com :

TIMETOCHANGE

Formore information visit:www.dechra.com

1 Beaver et al (2014) Increasing antimicrobial resistance in clinical isolatesof Staphylococcus intermedius groupbacteria and emergenceofMRSP in theUK, VeterinaryRecord 176 (7) 172 DechraVeterinaryProductsA/S,Mekuvej9, 7171Uldum,Denmark.DechraVeterinaryProductsA/S is a tradingbusinessofDechraPharmaceuticalsPLC.

Canaural:EachgofCanaural contains fusidic acid (diethanolamine fusidate)5mg, framycetin5mg,nystatin 100,000 IU,prednisolone 2.5mg. DechraVeterinaryProductsA/S,Mekuvej 9,7171Uldum,Denmark.DechraVeterinaryProductsA/S is a tradingbusinessofDechraPharmaceuticalsPLC.

When there is no other brand appearing apart from the Dechra brand, place the Dechra logo at the bottom of the page on the right hand side.

When another product brand is featured place the Dechra logo in the top left hand side of the layout. Feature the additional product logo underneath the ‘TIME TO CHANGE’ sign off.