Dechra Brand Guidelines

BRAND TYPEFACE.

Our primary brand typeface is Helvetica Neue. Use this for all brand messaging, e.g. brochures, posters, press ads, signage and bags. There are two weights to choose from. Use Helvetica Neue 65 Medium, upper case for headlines and important messages. And then there’s Helvetica Neue 55 Roman for body copy, which you can use in both upper and lower case.

Helvetica Neue 65 Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

When setting copy, make sure it looks considered, crafted and consistent. Even in this modern age, people pick up on words, headlines and passages of copy that have not had the correct tender loving care. It can reflect badly on the brand.

Helvetica Neue 55 Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890