Dechra Brand Guidelines

What follows are examples of everything we have just seen being applied to a series of different communication pieces. Please note the consistency from one application to the next. Photography, colour, typography all working together to create individual pieces of communication that sit effortlessly within a broader suite of communications.

A SMARTER APPROACH TODAY TO SAFEGUARD HIS TOMORROW.

FUSIDIC ACID. A SECRET WEAPON IN THE FIGHT AGAINST ANTIBIOTIC RESISTANCE.

Antimicrobial resistance. It is fastbecoming a serious threat to his

futurehealth.Antibioticsneed tobeprescribed and used appropriately topreserve the effectivenessof these highly importantmedicines. Greateruseof topical treatment is an important step on theway to achieving this.Themore timeswe treat infection in thisway, themore we’re thinking about every animal’s future.

Auniquemolecule is helping to combat the spreadof antimicrobial resistance.

F UCIDERM

TIMETOCHANGE

Used topically fusidic acid is a highly effective treatment todaywhilst helping to safeguard antibiotic treatment for the future. 1

Formore information visit: www.dechra.com :

TIMETOCHANGE

I SADERM

Formore information visit:www.dechra.com

Canaural:EachgofCanaural contains fusidic acid (diethanolamine fusidate) 5mg, framycetin 5mg, nystatin 100,000 IU,prednisolone2.5mg. DechraVeterinaryProductsA/S,Mekuvej9,7171Uldum,Denmark.DechraVeterinaryProductsA/S is a tradingbusinessofDechraPharmaceuticalsPLC.

Canaural:EachgofCanaural contains fusidic acid (diethanolamine fusidate)5mg, framycetin 5mg,nystatin 100,000 IU,prednisolone 2.5mg. Isaderm:Contains5mg fusidic acid and1mgbethamethasone valerate. 1 Clark,S. et al (2015)Susceptibility in vitroof caninemethicillin-resistant and –susceptible Staphylococcal isolates to fusidic acid, chlorhexidine andmiconazole: opportunities for topical therapyof canine superficialpyoderma. JournalofAntimicrobialChemotherapy 70 (5) DechraVeterinaryProductsA/S,Mekuvej 9, 7171Uldum,Denmark.DechraVeterinaryProductsA/S is a tradingbusinessofDechraPharmaceuticalsPLC.