Dechra Brand Guidelines

Our key brand insight.

‘For every unique animal’.

Our brand insight is a key statement that underpins all communications. It derives from the thought that every animal is unique in terms of pain and response and getting the correct analgesics & anaesthetics blend is as much an art as it is a science. Pain in all its forms is different. The duration, the nature and the causes. An animal’s reaction and response to anaesthesia can be equally unpredictable. Our brand insight is absolutely grounded in this truth.

Our key brand insight is backed by our reasons to believe:

• Dechra brings well-established products together into one range of analgesics & anaesthetics

• No one is doing more to establish a comprehensive range of solutions for vets and practices

• Dechra understands the day-to-day complexity of analgesics & anaesthetics

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