Dechra Brand Guidelines

BRAND CHECKLIST.

You should have a good feel for the Dechra dermatology category by now. Here we have a simple checklist of what you need to keep in mind to keep everything on-brand.

Our positioning. Time to change.

Our goal. Inspire change in the way antibiotics are prescribed and used.

Our values. Clear, knowledgeable, motivational and forward thinking.

Our personality. Modern, inspiring, professional and positive.