Dechra Brand Guidelines

Contents (click to jump to page) 04 Welcome to the brand 05 Our key brand insight

As a market leader in the treatment for cases of feline hyperthyroidism, Felimazole is established in all the major countries and export markets that Dechra currently operates.

07 Logo sizes & colours 08 Clear zone

Key dates and events brand’s development.

09 Logo grid & positioning line 10 Felimazole & Dechra logo

2002 Felimazole 5 mg launched 2004 Felimazole 2.5 mg launched

12 Colour palette

14 Typeface

2007 Vidalta launched 2012 Hills y/d launched 2013 Generic products enter the market 2014 New Felimazole 1.25 mg line extension

16 Tone of voice

19 Photography

21 Application style

27 Brand checklist

This document is for internal use only.