Dechra Brand Guidelines

How and when to use the category logo.

The category logo can be used on all communications, be it a range message or a specific branded product. For instance a brochure talking about Dechra’s analgesics & anaesthetics range would be branded with this logo to signify that all the products the brochure talks about come under this umbrella brand. Logo sizes The logo may have to appear in a variety of different places in different sizes. On some occasions, you’ll need a smaller version of the logo. So to make sure it looks considered and legible. Also, we don’t want to be too bold and domineering. We don’t have to shout ‘look at me!’ We are better suited to a more considered size that fits proportionally well amongst other page/layout elements. Clear zone For a brand logo and strap line to appear confident and instantly recognisable, they need room to breathe. So always try to keep visual clutter around them to a minimum.

For every unique animal

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