Dechra Brand Guidelines
Brand checklist
You should have a good feel for the Felimazole brand by now. For convenience, we’ve summarised what you need to keep everything on-brand.
Our positioning. Restoring balance through active precision.
Our vision. First class knowledge for a market-leading treatment.
Our values. Trust. Care. Clarity. Understanding.
Our personality. Confident, measured, pioneering, yet always approachable.
Our strapline. A problem precisely answered.
A problem precisely answered
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