Dechra Brand Guidelines

Our key brand insight.

‘Back to happier times, in less time’.

At the core of the brand and its communications is this one simple thought. It outlines the fact that with effective medication, a dog’s quality of life can be significantly improved in a relatively short amount of time. Forthyron empowers the vet, enabling him or her to have a positive effect on both dog and owner.

The key brand insight is backed up by our reasons to believe:

• Forthyron gives vets the confidence to manage the condition quickly and successfully • There are marked improvements around two weeks after treatment has begun • Dose flexibility and starting dose provides more dosage combinations • Measured approach which provides long term management of the disease