2025 Best Practices Study Summary

AGENCIES WITH REVENUES OF:

MEDIAN

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

GROUP LIFE & HEALTH/FINANCIAL BOTTOM QUARTILE: Account Executive (AE)

$50,000 $40,000

N/A

$40,583 $30,000 $35,476 $85,000 $47,309 $37,496 $45,951 $85,000 $70,861 $54,000 $46,029 $85,000

$53,021 $44,913 $38,500 $60,971 $68,103 $60,635 $45,878 $66,942 $89,528 $66,954 $49,093 $70,721

$86,972 $58,391 $39,400 $68,985 $102,373 $70,030 $45,767 $80,974 $125,773 $82,937 $61,000 $96,055

$93,000 $70,210 $50,000 $69,601 $110,000 $78,891 $54,456 $75,104 $137,000 $88,435 $59,230 $80,000

$99,604 $68,808 $53,073 $72,723 $135,509 $77,819 $58,211 $74,225 $161,294 $86,591 $66,038 $75,276

Customer Service Rep (CSR)

$53,500

Processor/Asst CSR

Marketing

AVERAGE PAY: Account Executive (AE)

$50,000 $40,000

N/A

Customer Service Rep (CSR)

$53,500

Processor/Asst CSR

Marketing

TOP QUARTILE: Account Executive (AE)

$50,000 $40,000

N/A

Customer Service Rep (CSR)

$53,500

Processor/Asst CSR

Marketing

STAFFING

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

HUMAN RESOURCES % Agencies w/HR Employees For those with HR Employees: Number of HR Employees

26.7%

29.6%

58.6%

79.2%

74.5%

86.1%

76.9%

0.6

1.1

3.1

7.8

0.3

0.5

0.3

HR Payroll as % of Net Rev

1.0%

0.4%

0.5%

0.7%

0.5%

0.6%

0.4%

ACCOUNTING % Agencies w/Accounting Employees For those with Accounting Employees: Number of Accounting Employees Accounting Payroll as % of Net Rev MARKETING % Agencies w/Marketing Employees For those with Marketing Employees: Number of Marketing Employees

46.7%

66.7%

100.0%

95.8%

96.4%

100.0%

76.9%

1.2

2.7

6.0

17.6 0.8%

0.4

0.8

0.8

1.2%

1.6%

1.4%

1.3%

1.3%

1.0%

33.3%

29.6%

34.5%

72.9%

74.5%

69.4%

61.5%

1.7

2.5

5.0

15.2 0.7%

0.5

0.9

1.4

Marketing Payroll as % of Net Rev

0.8%

1.3%

0.8%

1.5%

1.0%

0.7%

Cross Category Comparison

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