SpeakOut_Apr2015_FINAL_web

ethics news

Does your advertising comply with SPA’s Code of Ethics – Advertising policy?

Use this quick audit tool prior to 1 July 2015 to check that your advertising is compliant (and there is an extended electronic version available in the FAQ document, in the Resources section of the website).

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My advertising is accurate and does not misrepresent the profession. I do not guarantee results.

When I advertise the benefits or outcomes of a program it is based on evidence.

My advertising contains the accurate wording and/or post-nominal for my SPA membership and CPSP status, and for each of my staff.

I have used the approved SPA logo (which I obtained, with permission, from SPA), or does not contain the approved SPA logo because not all of my staff are SPA members.

I do not use testimonials in any of my advertising.

My advertising does not include the terms ‘expert’ or ‘specialist’ unless I have achieved recognised accreditation (currently only available internationally, there are no recognised formal credentialing programs in Australia).

Advertising – Using post-nominals and SPA logos Did you know only current financial members are permitted to use Association sub-brand logos in advertising?

If you have current CPSP status (i.e., have received a Certificate of PSR Recognition that states you are eligible to use the Certified Practising Speech Pathologist title and CPSP post-nominal for the year), you may also use these logos:

These are appropriate logos you are able to use as a Speech Pathology Australia member :

The post-nominal that is appropriate for current ordinary members to use is ‘MSPA’, and if appropriate you can also use the ‘CPSP’ post-nominal.

An example of the accepted lay-out is: Jane Smith Speech Pathologist, (your degree) MSPA, CPSP

trish johnson Senior Advisor, Ethics and Professional Issues

Speak Out April 2015

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www.speechpathologyaustralia.org.au