Academic Catalog Spring 2019

ART 3733 Typography Design and History (Same as COM 3733) An examination of the history of graphic art, fundamental terminology, the five classi- cal type font groups, design elements associated with typography for various media, and preparation for printing. Prerequisite: ART/COM 1723 Photoshop/Illustrator COM 3743 Video Storytelling Instruction and practice in the video production process from script writing, staging, video- graphy and post production editing, while also exploring the history of storytelling through film and video. (Alternate Years) COM 4003 Media Law An examination of the issues involved in freedom of speech and freedom of the press. Topics covered include the history, social custom, and legal philosophy of communication law with the focus being on the practical application of current legal principles. The course has as its aim the instilling of a greater appreciation for the issues behind freedom of ex- pression, the providing of an overview of the diverse field of communication law, and the imparting of a functional understanding of the legal rules and principles that are generally most relevant to communication professionals. (Alternate Years, Fall) COM 4013 Media Ethics An examination of the process involved in developing a meaningful understanding of the ethics of the professions of journalism and mass communications. The course seeks to help the student develop a framework for making ethical judgments using a systematic approach to moral reasoning that combines ethical theory with the practice of ethics as encountered This course allows students the opportunity to engage in hands-on management of the col- lege student newspaper. It will address the specific and unique needs of managing a media organization; in particular those writing skills needed to organize an ongoing operation and to manage a large staff. Prerequisite: Instructor’s Approval. (On demand) COM 4113 Internet Marketing (Same as BUS 4113) This course provides an introduction to internet marketing, framing the market opportunity, marketing strategy in internet marketing, drafting the customer interface, designing the marketing program, branding, pricing, promotion, public relations, designing the market space matrix and evaluating the marketing program. (On Demand) COM 4123 Seminar in Communication This course (along with COM 4143 Senior Project) is designed as a capstone experience for the major. Reading, reflection and discussions are used for in-depth examinations of current practices, policies and theories relating to journalism. Students select topics and complete literature reviews that relate to their senior projects. Prerequisite: JR/SR Standing. (Fall) COM 4143 Senior Project The student will engage in class instruction, research, and analysis of specific topics with a view to providing a more in-depth knowledge and understanding of such areas of concern. Also, senior project required of each major. Prerequisite: JR/SR Standing (Spring) ART/COM 4723 Designing for Graphic Customers (Max 12 credits) Advanced training in development and execution of creative strategies and designs based on client needs using multiple software platforms. Prerequisite: ART/COM 1723 (Photo- shop/Illustrator). This can be a repeated class. (Every Year) by media professionals. (Alternate Years, Spring) COM 4023 Managing a Media Organization

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